27 Oct 2016
Image of two woman wearing jewelry on the beach. Marketing ideas for jewelry stores concept.

Social Media and Marketing Strategies for Your Jewelry Store

Get­ting start­ed as a jew­el­ry brand is won­der­ful­ly excit­ing! Jew­el­ry store mar­ket­ing options are end­less and col­ored well with char­ac­ter. One thing you must com­mit to from the begin­ning is defin­ing your brand and remain­ing loy­al to this iden­ti­ty through­out all of your mar­ket­ing endeav­ors. Let’s take a look at the top tips for all […]

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24 Oct 2016
Image of local Detroit personal trainer working out with his customer.

Marketing Strategies for Personal Trainers

Per­son­al train­ing pret­ty much demands a killer mar­ket­ing strat­e­gy with a side of new clients at all times. Find­ing time for the gym and mar­ket­ing your work out­side of the gym is a lot to fit in the day. You nev­er want to risk being out­side of the work­place should a new client saunter through […]

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17 Oct 2016
Images of middle aged woman carrying basket through store. Concept of SEO marketing for local businesses.

Floral Shops and SEO Campaigns

Is it time to mar­ket your flo­ral shop? This is near­ly bet­ter than a win­ter hol­i­day! Maybe it even is! A florist mar­ket­ing plan is a real gem. It is hard to stum­ble upon, but once found, it should be val­ued and fol­lowed. You like­ly already have a stel­lar busi­ness plan for flower shop (right?), […]

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28 Sep 2016
image of light bulbs representing a marketing solution finder

The Impact of Social & Search Marketing On Sales

Mar­ket­ing cam­paigns impact con­sumers year-round, and at dif­fer­ent points in their pur­chas­ing deci­sions. The cycle of mar­ket­ing solu­tions runs through sev­en main fil­ters: Aware­ness Inter­est Edu­ca­tion Shop­ping Pur­chase Loy­al­ty Advo­ca­cy Even though your prod­uct sales peak at select times through­out the year, your mar­ket­ing cam­paign can and should always be puls­ing, gen­er­at­ing some sort of […]

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27 Sep 2016
A photo of several AC units on a business building.

Are Things "Cooling Down" for your Heating Service Company – How to Improve Your Business

As a small busi­ness, there is an enor­mous effort that goes into win­ning clients. Pit­ted against big brands in rep­u­ta­tion and online rank­ing, every new cus­tomer is a suc­cess. As an HVAC com­pa­ny, the length of stride to cham­pi­on a new client is even greater. Big house names gen­er­al­ly pre­cede client search­es for HVAC ser­vices. […]

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20 Sep 2016
A woman is drinking coffee and looking for employees on social media

How to Reach Potential Employees

In a time so des­per­ate­ly com­ment­ed on by the media as fran­tic for jobs, the need to mar­ket your busi­ness to find employ­ees is dif­fi­cult to grasp. But it’s true. You need the best and the bright­est on your team, and you need­ed them yes­ter­day. When it’s time for sought-after grad­u­ates, man­agers and execs to […]

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13 Sep 2016
a photo of a mobile symbolizing social media and recruitment

How Recruitment Websites and Social Media Work Together

Recruit­ment web­sites are an impor­tant part of your tool­box for a suc­cess­ful busi­ness in that field. How­ev­er, the right mar­ket­ing strat­e­gy for a recruit­ment agency often means tak­ing advan­tage of all the mod­ern tools avail­able includ­ing social media. Busi­ness pro­fes­sion­als know that hav­ing a social media pres­ence and a web­site work­ing togeth­er is the best […]

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06 Sep 2016
a photo of a laptop keyboard next to a small business diagram

Small Business Marketing That Works

Get­ting the word out on your goods and ser­vices is half the bat­tle. Any air con­di­tion­ing ser­vice provider is in high demand as the mer­cury creeps up or down, and suc­cess­ful entre­pre­neurs know hav­ing a good knowl­edge of mar­ket­ing ideas for small busi­ness is as impor­tant as know­ing the best names in com­pres­sors and con­denser […]

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31 Aug 2016
Business at the start of a social media competition

How Do Social Media Contests Work? And Are They Worth the Investment

Social media con­tests are an effec­tive way to reach con­sumers and get imme­di­ate con­sumer response action.  How­ev­er, there’s been a lot of hearsay late­ly about whether or not the invest­ment in con­tests is worth it. We’ll get into the details, but our short answer is yes! Now, here’s why:   Cre­ative social media con­tests paint […]

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26 Aug 2016
Kanye West Detroit Pop Up store at Lakeside Mall in Sterling Heights, Michigan

What SMB’s Can Learn From Kanye West’s Detroit Pop-up Shop

If you haven’t heard of the out­spo­ken Chica­go raised record­ing artist and fash­ion mogul know as Kanye West, may I ask you where you’ve been since 2000? He is found almost every­where, in main­stream media to retail and is always trend­ing from tabloids to blogs.  Maybe you are not that into main­stream hype and like […]

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