49% OF SOCIAL MEDIA USERS
Share information on products they like with a hope to change opinions or encourage action – (CIG) Consumer Insight Group
Read their news feed
at least once a day – IDC Always Connected Report, U.S. 2013
Say they prefer getting to know a company via articles rather than ads. – Content+ 2013
Online activity on the U.S. with an average of 37 minutes spend per day – Business 2 Community 2015
Share information on products they like with a hope to change opinions or encourage action – (CIG) Consumer Insight Group
Research Products/Services at least once a month – Oracle 2012
Are
Organic – SEJ 2012
Use hashtags to search/follow Categories and brands – Forbes/Radium One 2013
Have made a purchase as a result of a share or like. – Facebook
Never scroll past the first page of search results – Hub Spot 2011
Say the social network is there #1 influencer of purchases – Search Engine Journal
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