DIGITAL MARKETING STRATEGY
In which stage of the customer buying cycle do you need marketing help?
CREATE > AWARENESS
Whether you offer consumers something entirely new or an alternative solution you need a solid digital marketing strategy in order to get prospect retailers and end-users aware that you exist. What better place is there to reach your audience besides Social Media? Think about it, every user’s activity is collated and quantified by Social Networks. Through these channels and their advertising platforms, eM-360 can position your message and content in front of the most relevant audience to help you begin spreading word that your product or service exists.
90% OF US
Read their news feed at least once a day
– IDC Always Connected Report, U.S. 2013
Say they prefer getting to know a company via articles rather than ads.
– Content+ 2013
IS THE TOP
Online activity on the U.S. with an average of 37 minutes spend per day
– Business 2 Community 2015
GENERATE > INTEREST
You know who you want to target now how do you peak their interest? Do you know what interests your target audience? Better yet, how do you reach your prospects effectively? Through word of mouth you can deliver valuable content directly to your prospect audience. How is word-of-mouth driven these days in business? Through Social Media. eM-360 will build you a digital marketing strategy to start building valuable word of mouth using your social network. The more your targeted content resonates and can benefit others, the more interest your brand will accumulate.
49% OF SOCIAL MEDIA USERS
Share information on products they like with a hope to change opinions or encourage action
– (CIG) Consumer Insight Group
PROVIDE > EDUCATION
Naturally newly interested prospects want to learn more about your product, service and even your competitors. Prospects will turn to both social channels (Yes Social, what do you think hashtags do?) and search engines for relevant content to help them become more informed. Does your brand have a strong presence on the first page of search engine results? Do you have positive sentiment online? Are you mentioned by industry experts or recommended by reputable web sites? If not, it’s time for eM-360 to review your SEO Strategy.
90% OF CONSUMERS
Research Products/Services at least once a month
– Oracle 2012
79% OF LINKS SEARCHED
– SEJ 2012
34% OF SOCIAL USERS
Use hashtags to search/follow Categories and brands
– Forbes/Radium One 2013
DIRECT > SHOPPING
This part of the cycle can contain new as well as familiar prospects and if your web site hasn’t converted them into customers yet, most likely they’re shopping you. Did you know prospects are using both Search and Social to find out more information regarding deals, guidance, offers and reviews? Is your brand visible on the search engines when a prospect is shopping for your products or services? Are your ads distinct, relevant and enticing enough on Search and Social to close the sale? If not, it’s time for eM-360 to devise a solution for you.
38% OF FACEBOOK USERS
Have made a purchase as a result of a share or like.
75% OF SEARCH ENGINE USERS
Never scroll past the first page of search results
– Hub Spot 2011
SWAY > PURCHASE
Sure your web content and advertising are both imperative in the process of flipping prospects into customers but there’s another step before checkout. Is it easy for customers to make a purchase or submit a lead no matter the device? Are your messages and web site cohesive? In order to close more sales your user experience has to be smooth and the your web site needs to comply with Search Engines. Did you know all of this helps you get ranked and endorsed on search and social? If these issues exist in your sales funnel then eM-360 can help.
BUILD > ADVOCACY
Ideally your social following should be comprised of prospects and customers. In the Truman show version of your social community you provide relevant content and initiate conversation amongst your audience and your customers naturally endorse you and provide feedback. If this isn’t the case and you have bad sentiment and drive content that only your employees consume then this stage of the cycle is not contributing to your sales funnel. eM-360 can effectively use social media to engage your base, improve retention and convert new customers.
47% OF U.S. FACEBOOK USERS
Say the social network is there #1 influencer of purchases