DIGITAL MARKETING STRATEGY

SOLUTION FINDER

In which stage of the customer buying cycle do you need marketing help?

interest
learn
shop
buy

CREATE > AWARENESS

Whether you offer con­sumers some­thing entire­ly new or an alter­na­tive solu­tion you need a sol­id dig­i­tal mar­ket­ing strat­e­gy in order to get prospect retail­ers and end-users aware that you exist. What bet­ter place is there to reach your audi­ence besides Social Media? Think about it, every user’s activ­i­ty is col­lat­ed and quan­ti­fied by Social Net­works. Through these chan­nels and their adver­tis­ing plat­forms, eM-360 can posi­tion your mes­sage and con­tent in front of the most rel­e­vant audi­ence to help you begin spread­ing word that your prod­uct or ser­vice exists.

blackphone

90% OF US
SMARTPHONE OWNERS

Read their news feed at least once a day

– IDC Always Connected Report, U.S. 2013
ppl1

70% OF
CONSUMERS

Say they pre­fer get­ting to know a com­pa­ny via arti­cles rather than ads.

– Content+ 2013
conversation

SOCIAL MEDIA
IS THE TOP

Online activ­i­ty on the U.S. with an aver­age of 37 min­utes spend per day

– Business 2 Community 2015

GENERATE > INTEREST

You know who you want to tar­get now how do you peak their inter­est? Do you know what inter­ests your tar­get audi­ence? Bet­ter yet, how do you reach your prospects effec­tive­ly? Through word of mouth you can deliv­er valu­able con­tent direct­ly to your prospect audi­ence. How is word-of-mouth dri­ven these days in busi­ness? Through Social Media. eM-360 will build you a dig­i­tal mar­ket­ing strat­e­gy to start build­ing valu­able word of mouth using your social net­work. The more your tar­get­ed con­tent res­onates and can ben­e­fit oth­ers, the more inter­est your brand will accu­mu­late.

share

49% OF SOCIAL MEDIA USERS

Share infor­ma­tion on prod­ucts they like with a hope to change opin­ions or encour­age action

– (CIG) Consumer Insight Group

PROVIDE > EDUCATION

Nat­u­ral­ly new­ly inter­est­ed prospects want to learn more about your prod­uct, ser­vice and even your com­peti­tors. Prospects will turn to both social chan­nels (Yes Social, what do you think hash­tags do?) and search engines for rel­e­vant con­tent to help them become more informed. Does your brand have a strong pres­ence on the first page of search engine results? Do you have pos­i­tive sen­ti­ment online? Are you men­tioned by indus­try experts or rec­om­mend­ed by rep­utable web sites? If not, it’s time for eM-360 to review your SEO Strat­e­gy.

research

90% OF CONSUMERS

Research Products/Services at least once a month

– Oracle 2012

chain

79% OF LINKS SEARCHED

Are Organ­ic

– SEJ 2012

hashtag

34% OF SOCIAL USERS

Use hash­tags to search/follow Cat­e­gories and brands

– Forbes/Radium One 2013

DIRECT > SHOPPING

This part of the cycle can con­tain new as well as famil­iar prospects and if your web site hasn’t con­vert­ed them into cus­tomers yet, most like­ly they’re shop­ping you. Did you know prospects are using both Search and Social to find out more infor­ma­tion regard­ing deals, guid­ance, offers and reviews? Is your brand vis­i­ble on the search engines when a prospect is shop­ping for your prod­ucts or ser­vices? Are your ads dis­tinct, rel­e­vant and entic­ing enough on Search and Social to close the sale? If not, it’s time for eM-360 to devise a solu­tion for you.

conversation

38% OF FACEBOOK USERS

Have made a pur­chase as a result of a share or like.

– Facebook

m glass

75% OF SEARCH ENGINE USERS

Nev­er scroll past the first page of search results

– Hub Spot 2011

SWAY > PURCHASE

Sure your web con­tent and adver­tis­ing are both imper­a­tive in the process of flip­ping prospects into cus­tomers but there’s anoth­er step before check­out. Is it easy for cus­tomers to make a pur­chase or sub­mit a lead no mat­ter the device? Are your mes­sages and web site cohe­sive? In order to close more sales your user expe­ri­ence has to be smooth and the your web site needs to com­ply with Search Engines. Did you know all of this helps you get ranked and endorsed on search and social? If these issues exist in your sales fun­nel then eM-360 can help.

BUILD > ADVOCACY

Ide­al­ly your social fol­low­ing should be com­prised of prospects and cus­tomers. In the Tru­man show ver­sion of your social com­mu­ni­ty you pro­vide rel­e­vant con­tent and ini­ti­ate con­ver­sa­tion amongst your audi­ence and your cus­tomers nat­u­ral­ly endorse you and pro­vide feed­back. If this isn’t the case and you have bad sen­ti­ment and dri­ve con­tent that only your employ­ees con­sume then this stage of the cycle is not con­tribut­ing to your sales fun­nel. eM-360 can effec­tive­ly use social media to engage your base, improve reten­tion and con­vert new cus­tomers.

conversation

47% OF U.S. FACEBOOK USERS

Say the social net­work is there #1 influ­encer of pur­chas­es

– Search Engine Journal

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