EM360 Digital Blog

12 Jun 2017
DIY Digital Marketing vs. Outsourcing Digital Marketing

DIY Digital Marketing vs. Outsourcing Digital Marketing

At some point, every busi­ness own­er wish­es for their busi­ness to grow or expand. Those who are gift­ed with tal­ent and skill are suc­cess­ful. When this hap­pens, it is usu­al­ly because they worked with all the nec­es­sary tools, tech­niques and resources. Mar­ket­ing, whether your busi­ness is online or offline, plays a vital role in bring­ing your suc­cess­ful busi­ness goals into fruition. Most busi­ness own­ers are aware of the vari­ety of dig­i­tal mar­ket­ing strate­gies avail­able to them. After search­ing for small busi­ness mar­ket­ing tips, you are like­ly over­whelmed with details about Search Engine Opti­miza­tion, Social Media Mar­ket­ing, Google Adwords, Email mar­ket­ing and oth­er ways to pro­mote your busi­ness. Entre­pre­neurs are then faced with the ques­tion; Do I DIY dig­i­tal mar­ket­ing or out­source dig­i­tal mar­ket­ing? While either option can lead to suc­cess, these tips for small busi­ness­es and the fol­low­ing pros and cons can help you deter­mine which is best for you.


The Pros of DIY Marketing

A small busi­ness can gain suc­cess through DIY dig­i­tal mar­ket­ing. DIY mar­ket­ing for small busi­ness can be ben­e­fi­cial if the own­er or an employ­ee has the time, resources and skill to per­form these tasks them­selves. How­ev­er, under­stand­ing the intri­ca­cies of dig­i­tal mar­ket­ing and all the avail­able tools they can use at their dis­pos­al is essen­tial – before they can reap all the ben­e­fits as shown below:


  • Save Mon­ey. The pri­ma­ry rea­son busi­ness own­ers go the DIY route with dig­i­tal mar­ket­ing pro­grams is the mon­ey they can save by doing the task them­selves, instead of pay­ing a mar­ket­ing firm or agency month­ly – plus addi­tion­al expens­es incurred. You can gain more poten­tial rev­enue by using the mon­ey saved toward the actu­al mar­ket­ing expens­es. Doing this can result in more tar­get­ed traf­fic and high­er lever key­words, get­ting you clos­er to your mar­ket­ing goals.
  • Con­trol. Per­form­ing your dig­i­tal mar­ket­ing strat­e­gy DIY style allows you to com­plete­ly con­trol your dig­i­tal mar­ket­ing efforts. You will learn more about the details of dig­i­tal mar­ket­ing, search engines, your web­site and your over­all mar­ket­ing strat­e­gy by rolling up your sleeves and doing the work your­self. If there are changes to be made, no need to wait for an agency or firm to take actions as you or your team can make the changes as need­ed.
  • Brand Expert. No one knows your busi­ness or niche indus­try as well as you do. Your inti­mate knowl­edge of your brand will facil­i­tate the faster for­mu­la­tion of dig­i­tal mar­ket­ing strate­gies stream­lined for your brand, prod­uct or ser­vices. The process will be a lot faster than hav­ing to edu­cate a third-par­ty provider about the ins and outs of your oper­a­tion, mak­ing sure they under­stand, then for­mu­lat­ing a strat­e­gy that works for your busi­ness.


The Cons of DIY Digital Marketing

After get­ting a clear under­stand­ing of the most impor­tant pros and advan­tages of DIY dig­i­tal mar­ket­ing, please note that there are also dis­ad­van­tages – cons to DIY dig­i­tal mar­ket­ing. The pos­si­bil­i­ty of expe­ri­enc­ing these cons can grow if you decid­ed to take short cuts and resort to a black hat or decep­tive prac­tices that will not prove to be ben­e­fi­cial to your busi­ness. Before you pro­ceed and make a final deci­sion to DIY your dig­i­tal mar­ket­ing strat­e­gy, it will be to your imme­di­ate ben­e­fit to learn more about the cons. Con­sid­er­ing both the advan­tages and dis­ad­van­tages will equip you with the wis­dom to decide if tak­ing the DIY approach to dig­i­tal mar­ket­ing is the best deci­sion for you.


  • Learn­ing Curve. Con­sid­er a steep learn­ing curve and longer ramp up time if you decide to form a new in-house dig­i­tal mar­ket­ing team from employ­ees who may not have the skills, expe­ri­ence, nor time to per­form the work well.
  • Invest­ment. If your com­pa­ny has already invest­ed heav­i­ly in your mar­ket­ing pro­gram, form­ing a new DIY dig­i­tal mar­ket­ing team will incur addi­tion­al expens­es for your busi­ness and may prove too cost­ly in the long run. Expe­ri­enced dig­i­tal mar­keters spent years fine tun­ing their skills in inter­net mar­ket­ing before they achieved prof­itable results. If you have no dig­i­tal mar­ket­ing experts on your DIY team, it could take you con­sid­er­able time and resources before you can get any favor­able results from your cam­paign.
  • Inex­pe­ri­ence. In the dig­i­tal mar­ket­ing, game inex­pe­ri­ence can prove harm­ful to your busi­ness. If you or your team lack the expe­ri­ence that is required for an effec­tive dig­i­tal mar­ket­ing pro­gram, your efforts may result in actions that may prove harm­ful to your online rep­u­ta­tion and inter­net pres­ence.


In con­clu­sion DIY dig­i­tal mar­ket­ing is loaded with poten­tial if you have the tal­ent, time, resources and knowl­edge need­ed to pull it off suc­cess­ful­ly. How­ev­er, if you do not have the tal­ent, time, resources and knowl­edge to DIY suc­cess­ful­ly, out­sourc­ing your dig­i­tal mar­ket­ing could be the road that will lead you to much suc­cess. After care­ful­ly pon­der­ing both the pros and cons of DIY mar­ket­ing your small busi­ness, the deci­sion is yours to make. For more tips on mar­ket­ing your small busi­ness please sub­scribe to our blog.



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