23 Aug 2016
woman drinking coffee and reacting to a personalized ad on her phone.

Personalized Marketing Messages Are the Most Effective Way to Win Consumers

Per­son­al­ized adver­tis­ing is nec­es­sary in today’s mar­ket­ing envi­ron­ment. Why, you might ask? There once was a time when con­sumers felt spied on and some­what invad­ed by tar­get­ed mes­sag­ing. Now, it’s expect­ed. Irrel­e­vant ads are a waste of brand and dol­lars and espe­cial­ly, a waste of con­sumers’ atten­tion. Don’t get caught in the mix of com­pa­nies […]

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15 Aug 2016
Two young people in a record shop. One person buying and one selling

Why Your Website Needs to Be Visually Appealing

Peo­ple are quick to judge. It takes them less than one sec­ond to put togeth­er an opin­ion about anoth­er per­son or a web­site first impres­sion. For mar­keters and busi­ness own­ers alike, that means visu­al­ly appeal­ing web­sites are the icing on the cake that con­verts traf­fic into sales. Some of the big play­ers in cor­po­rate Amer­i­ca, […]

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11 Aug 2016
Two competitors in an arm wrestling match.

Find out Your Competitors Marketing Strategies in Minutes

Run­ning a small busi­ness comes with immense rewards, but also great respon­si­bil­i­ties. One of those respon­si­bil­i­ties is run­ning a web­site that gar­ners con­sumer trac­tion and keeps up with com­peti­tors. In the busi­ness of run­ning a com­pa­ny, track­ing com­peti­tors can fall some­what low on the pri­or­i­ty list. Main­tain­ing your own web­site is a job, let alone […]

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01 Aug 2016
Image of man pointing to light bulb with text blurb "think outside of the box".

Avoid These Social Media Marketing Mistakes

  Social media, will it ever be an easy sphere to nav­i­gate? Of course! In fact, it real­ly already is. There is so much to con­sid­er when mar­ket­ing your brand through social media that some­times, it’s eas­i­er to remem­ber what not to do than what to do. Every brand will inher­ent­ly pos­sess a dif­fer­ent approach […]

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28 Jul 2016
Image of two ladies working in a pharmacy.

Marketing Strategies for Pharmaceutical Companies – 100% Wow

Mar­ket­ing phar­ma­ceu­ti­cal brands has become increas­ing­ly dif­fi­cult as com­pe­ti­tion is on the rise and leg­is­la­tion weaves con­stant changes through­out the indus­try. Many brands look specif­i­cal­ly at an opti­miza­tion strat­e­gy, which helps nar­row the focus on exact­ly what the brand needs. Lay­ing out brand goals and objec­tives before­hand will help you craft the most effec­tive mar­ket­ing […]

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21 Jul 2016
Image of woman shopping for luxurious shoes and bags in high end market.

How to Market to a High End Consumer

Lux­u­ry mar­ket­ing is a cat­e­go­ry of its own. The con­cept start­ed with small brands that real­ized the poten­tial of a glob­al mar­ket, but knew they couldn’t use tra­di­tion­al mar­ket­ing to reach the mass­es. By using tra­di­tion­al mar­ket­ing, lux­u­ry brands would basi­cal­ly remove them­selves from their ele­vat­ed, unat­tain­able posi­tion. Main­tain­ing their exclu­sive sta­tus was vital and […]

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18 Jul 2016
Social media strategy

How to Implement a Content and Social Media Strategy that Propels Your Brand Forward

There was a time not so long ago when all we had to do to be play­ers in the social game was to show up. Have a Face­book page. Be search­able on Insta­gram. Have a cou­ple of videos on YouTube. That ship has long sailed. Today, busi­ness­es need an active, dis­tin­guished voice and pres­ence on […]

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14 Jul 2016
Group of young people sitting outside using laptops, tablets and ipads.

Follow These 3 Guidelines When Building Your Social Media Campaign

Social media is one of the most impor­tant mar­ket­ing tools for small busi­ness­es. If you aren’t a teenag­er or twen­­ty-some­thing that grew up with sev­en social net­works at the touch of your fin­ger, it can be over­whelm­ing at first. There are many plat­forms to choose from, and deter­min­ing which plat­forms best serve your brand and […]

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12 Jul 2016
Local restaurant owner and waitress stand near the bar.

Social Media Advertising for Restaurants

Hav­ing a restau­rant or food truck in Detroit, MI makes for a busy career. Order­ing food, keep­ing the equip­ment in good work­ing order and hir­ing and pay­ing staff are just some of the things that you need to look after on a con­stant basis. On top of all of those day to day con­cerns, you […]

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30 Jun 2016
A photo of of young people taking a selfie for their social media

How to Increase Your Social Media Traffic

Twit­ter, Insta­gram, Face­book, and even Snapchat have become the biggest names in social media and busi­ness­es from all indus­tries have been cash­ing in on the pow­er and reach that these plat­forms can offer. Some indus­tries even see social media plat­forms as more pow­er­ful tools than search engines and direct traf­fic, which a few years ago […]

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