Social media is one of the most important marketing tools for small businesses. If you aren’t a teenager or twenty-something that grew up with seven social networks at the touch of your finger, it can be overwhelming at first. There are many platforms to choose from, and determining which platforms best serve your brand and showcase your content can lead to a lot of overthinking. That’s why we’re here!

Social media marketing services for your small businesses are abundant, and we fully encourage you taking advantage of them. With us, specifically! But before we get to any outside help coming in, let’s talk go over what to consider when building a strategy and how to best integrate mediums into a brand strategy that will push your business forward.

 

 

Let’s look at three of the best guiding principles for whichever social strategy you build:

  1. Identify your audience

If you don’t’ know whom exactly you are trying to reach, social media will not likely be effective. Certain audiences linger on certain mediums for longer amounts of time. Some take brand messaging more or less seriously from platform to platform.

Once you have your consumer identified, cater your messages accordingly. What point of view does your audience value? Make sure to speak from that POV. Which influencers does this group follow? Can they help spread the word about your brand? Is your audience more likely to engage with photos, videos or 120 characters of sly commentary? Draw these conclusions before you choose which mediums to utilize.

  1. Review your intentions

Social media is a powerful tool, but without clear direction, its effectiveness can wear thin. Premeditate what you want to get out of social media. Set clear, tangible goals and verify that your platform choices can efficiently reach your target.

  1. Stake your claim

Amp up your activity on a platform and be the go-to authoritative voice on your industry for that platform. You’ll be surprised at how quickly you’ll be reposted, retweeted, tagged and mentioned by influencers who help to further spread the word!

If you are seeking a professional social media marketing service, get in touch with EM360. We can walk you through more of the pros and cons of social media platforms, align the best methods to your brand strategy, and later walk you through social media optimization services.

EM360 Digital

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