EM360 Digital Blog

12 Jul 2016
Local restaurant owner and waitress stand near the bar.

Social Media Advertising for Restaurants

Hav­ing a restau­rant or food truck in Detroit, MI makes for a busy career. Order­ing food, keep­ing the equip­ment in good work­ing order and hir­ing and pay­ing staff are just some of the things that you need to look after on a con­stant basis. On top of all of those day to day con­cerns, you need to look at dif­fer­ent ways to make your enter­prise grow.

That’s why smart restau­rant own­ers in the area should con­sid­er social media mar­ket­ing ser­vices. It’s impor­tant to stay ahead of adver­tis­ing inno­va­tions when your local restau­rant needs a lit­tle boost to attract more cus­tomers.  Local SEO ser­vices give your online pres­ence an extra lift with some inno­v­a­tive tools that include the writ­ten word, video and a host of oth­er tech­niques. It’s the mod­ern inex­pen­sive way to get the most for your mar­ket­ing for restau­rants dol­lar in Detroit.

Food truck chef handing out food to customers. Social Media Ser­vices for Small Busi­ness­es

Here’s a few things you need to know to get start­ed and some excel­lent ideas for your social media pro­files for small busi­ness­es when you have a restau­rant.

First of all, you might need to take a step back and rede­fine your tar­get mar­ket. Your restau­rant might bring in a cer­tain demo­graph­ic through walk-ins and news­pa­per adver­tise­ments as well as spots on the radio. You could very well be appeal­ing to a dif­fer­ent tar­get mar­ket when you start to use social media mar­ket­ing, and a great way to get involved is by using SEO ser­vices.

These pro­fes­sion­als can help to clar­i­fy your tar­get mar­ket online and help you to exceed your lead gen­er­a­tion expec­ta­tions. It’s impor­tant to shop care­ful­ly and find the experts who under­stand how to strike a del­i­cate bal­ance between tech­nol­o­gy and mar­ket­ing intel­li­gence for your restau­rant in Detroit.

Of course, if your busi­ness is in a par­tic­u­lar niche so you’ll want to focus your efforts in some areas more than oth­ers.  For exam­ple, a good social media com­pa­ny for small busi­ness­es will under­stand how impor­tant visu­als are to your local restau­rant and help you to pick the cam­paigns that will make the most of pic­tures and videos high­light­ing your food. Embed­ding videos is always a nice added touch for tweets or Face­book posts. You can add visu­als of fin­ished meals, short videos on how your food is pre­pared or even an inter­view with one of your chefs.

Mobile friend­ly hash­tags

Social media mar­ket­ing ser­vices under­stand how hash­tags can help your social media efforts and increase the expo­sure for your restau­rant in Detroit. These experts can help you point to a neigh­bor­hood and send tai­lored social media mes­sages to poten­tial cus­tomers in that loca­tion through hash­tags like #great­food­De­troit.  They will also help you to devise a cam­paign that is mobile friend­ly and shows up on poten­tial customer’s phones.

One of the oth­er advan­tages to using social media for mar­ket­ing for restau­rants is engag­ing cus­tomer expe­ri­ence. Ask­ing your clients to com­ment on the pic­tures of the food on your menu post­ed in social media cre­ates a bond and inter­ac­tion that increas­es cus­tomer loy­al­ty. You can even use this input to help plan items on your menu that will in turn increase sales.

Local SEO ser­vices can help your restau­rant use text as a way to help out at dif­fer­ent points of your busi­ness cycle too. For exam­ple, with the prop­er key­word place­ment on your web­site and social media plat­forms like Face­book, you can bring atten­tion to any events or spe­cials that you want to high­light.

By now you might be won­der­ing how social media for small busi­ness­es ties togeth­er with SEO and how they work as a team. Search engine opti­miza­tion or SEO for short is all about using tech­niques like key­words and key­word phras­es to increase your restaurant’s page rank­ing on the Inter­net. For exam­ple, if you’re sell­ing baby back ribs as a spe­cial of the month and you use the key­word phrase ‘baby back ribs Detroit’ on your web­site and social media accounts, peo­ple look­ing for that food on the Inter­net will find you faster. Inte­grat­ing social and search plat­forms are the best way to ensure your restaurant’s suc­cess.

Smart Restau­ran­teurs

Many smart restau­rant and food truck own­ers in Amer­i­ca use a Face­book page as one of the adver­tis­ing fea­tures they favor. You can post deals like group offers on one of these and SEO ser­vices will be able to sup­ply a team of pro­fes­sion­als who can put togeth­er the rel­e­vant con­tent includ­ing pic­tures and videos that will attract atten­tion.

Specif­i­cal­ly tar­get­ed hash­tags come in handy when you’re run­ning a group offer or con­test as a restau­rant own­er in Detroit. This allows any­one who finds the post to use the hash­tag and fur­ther adver­tise on your behalf. Social media mar­ket­ing ser­vices can offer a vari­ety of dif­fer­ent tools that you can use.

One of the oth­er tech­niques that work best is sup­ply­ing a link to your menu so that peo­ple can read first-hand what types of food you serve. This is anoth­er great way to engage poten­tial cus­tomers. It also works espe­cial­ly well if you have a deliv­ery ser­vice.

Social media and tim­ing

One of the oth­er advan­tages to using social media for pro­mot­ing your busi­ness is tim­ing. The right search engine opti­miza­tion com­pa­ny that under­stands how to use all of these tech­niques to your advan­tage will help you to time the release of tweets to coin­cide with the break­fast, lunch and din­ner hours when peo­ple are most like­ly to vis­it your restau­rant or order out.

Mar­ket­ing for restau­rants has come a long way from the days when your options were print, radio, and tele­vi­sion. SEO ser­vices can expand your reach to new geo­graph­ic loca­tions if you plan on fran­chis­ing your restau­rant from Detroit to oth­er parts of Michi­gan and beyond. If you’d rather stay the same size, these same social media ser­vices for small busi­ness­es can help you to engage your audi­ence so you can plan future menus and get the most from group offers and oth­er cam­paigns.



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