EM360 Digital Blog

28 Jul 2016
Image of two ladies working in a pharmacy.

Marketing Strategies for Pharmaceutical Companies – 100% Wow

Mar­ket­ing phar­ma­ceu­ti­cal brands has become increas­ing­ly dif­fi­cult as com­pe­ti­tion is on the rise and leg­is­la­tion weaves con­stant changes through­out the indus­try. Many brands look specif­i­cal­ly at an opti­miza­tion strat­e­gy, which helps nar­row the focus on exact­ly what the brand needs. Lay­ing out brand goals and objec­tives before­hand will help you craft the most effec­tive mar­ket­ing strat­e­gy, for sure.

One of the biggest mar­ket­ing strate­gies involves focus­ing on peo­ple, not prod­ucts. That is, you want to get a qual­i­ty num­ber of con­sumers who are going to help spread the word and legit­i­ma­cy of your prod­uct before you wor­ry about push­ing out a mass quan­ti­ty.

When you sell your phar­ma­ceu­ti­cal com­pa­ny to physi­cians instead of con­sumers, you are no longer sell­ing a lifestyle or idea of health. You are sell­ing your busi­ness to the doc­tors. How easy is it to work with your com­pa­ny? Who han­dles claims with insur­ance? Do you have rela­tion­ships that can help there? How read­i­ly avail­able is some­one in your com­pa­ny?

A hospital nurse using an iPadOne of the largest sell­ing points of your brand will be your inte­gra­tion of tech­nol­o­gy. As the world becomes more tech­no­log­i­cal­ly apt, brands are expect­ed to be tech­no­log­i­cal­ly savvy. Even bet­ter, tech­no­log­i­cal­ly ahead of the curve. How auto­mat­ed are your sys­tems? Are all facets of the com­pa­ny and busi­ness rela­tion­ship able to be observed and nav­i­gat­ed online? How much infor­ma­tion are your tech pro­grams gar­ner­ing that can fur­ther assist physi­cians? In oth­er words, you need to be cog­nizant and aggres­sive with how much you are bring­ing to the table- rather, the tablet.

Tech­nol­o­gy can fur­ther aid your mar­ket­ing strate­gies by bring­ing the con­sumer clos­er to their physi­cian, to the phar­ma brand and to their own health. Pro­vid­ing a plat­form for con­sumers and physi­cians to con­nect with one anoth­er sig­nif­i­cant­ly increas­es the inti­ma­cy of your phar­ma­ceu­ti­cal brand, a feat which is not easy to achieve in the indus­try!

If you’re think­ing this all sounds like a lot of tech­no­log­i­cal empha­sis for a brand that doesn’t play in the indus­try, you’re right. How­ev­er, bet­ter to hear it from us than a failed cam­paign: it mat­ters. Pay atten­tion to your tech assets, inte­grate them wise­ly, and always look for­ward to see what more you can add.

If you are look­ing for more insight and guid­ance on your mar­ket­ing strat­e­gy for your phar­ma­ceu­ti­cal com­pa­ny or want more infor­ma­tion on SEO ser­vices, reach out to EM360! We’ll be hap­py to guide you through the busy cloud of mar­ket­ing and help deter­mine what will dri­ve your brand into its great­est suc­cess.


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