EM360 Digital Blog

18 Jul 2016
Social media strategy

How to Implement a Content and Social Media Strategy that Propels Your Brand Forward

There was a time not so long ago when all we had to do to be play­ers in the social game was to show up. Have a Face­book page. Be search­able on Insta­gram. Have a cou­ple of videos on YouTube. That ship has long sailed.

Today, busi­ness­es need an active, dis­tin­guished voice and pres­ence on social medi­ums. Deter­min­ing the strat­e­gy that’s right for your brand isn’t as easy as decid­ing which medi­ums you like most. Instead, we con­sid­er the fol­low­ing:

  • Who’s fol­low­ing which medi­ums? Are they active there?
  • Do con­sumers search for brands like mine on Insta­gram?
  • Does my audi­ence care if I don’t have a Pin­ter­est board?
  • Where will peo­ple con­sid­er my brand a voice of author­i­ty? Will they think that at all?
  • Which medi­ums are “in” this year?

Social Media Channels suited for your business. Social media is con­stant­ly evolv­ing and trends are always land­ing on new favorites plat­forms. Dig­i­tal mar­ket­ing gets increas­ing­ly more per­son­al, more social. A con­cept that once offered a web page to serve as an online brochure now allows brands to send short clips of behind the scenes brand moments direct­ly to con­sumers’ phones. It is amaz­ing! But it’s a lot to keep up with.

What’s hot one minute might fade the next. Here’s a kick­er: your con­sumers are loy­al to your brand, right? The ones you want to keep, any­way. So it’s good to con­sid­er this loy­al­ty as trans­fer­able to their social medi­um pref­er­ences. If they start­ed fol­low­ing you on YouTube, they like videos. Where are the next video plat­forms? Insta­gram will offer you fif­teen sec­onds of motion pic­ture and Snapchat will give you ten. Did your con­sumer once go to your site to read about the news? Keep your voice active and new rel­e­vant in those 120 char­ac­ters on Twit­ter. Fol­low trends, but fol­low con­sumer pref­er­ences, too. Wher­ev­er soci­ety is going, they’ll like­ly fol­low. Get there first, and be present in the mode they most like to hear your mes­sage.

There’s no right and wrong way to use social media, the oppor­tu­ni­ties are vast and cre­ativ­i­ty is con­stant­ly reward­ed. How­ev­er, there is a right and wrong way to use social media for your brand goals, in par­tic­u­lar. If you want to work on build­ing out a social media strat­e­gy that will be best for your brand and look into the most afford­able SEO ser­vices, get in touch with EM360 ASAP!


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