It’s 2018. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to marketing, these young people, mostly teenagers at this point, […]
At some point, every business owner wishes for their business to grow or expand. Those who are gifted with talent and skill are successful. When this happens, it is usually because they worked with all the necessary tools, techniques and resources. Marketing, whether your business is online or offline, plays a vital role in bringing […]
Every year, we watch social media evolve, changing the way brands market to consumers, how consumers interact with brands and lastly, how social media advertising affects the optimization of posting habits. In 2016, we no longer considered social media a fad. Instead, we embraced it as the preferred communicative method in younger generations. Snapchat gave […]
Job-seekers find themselves amidst a sea of competition. No matter the position they’re vying for, an unfathomable number of fellow applications are up for the same title. It’s a tough search and an even harder win. As high as the pressure is for applicants, it’s intense for companies, too. HR not only needs to find […]
‘Tis the season for marketing ideas 2017! And you know what? We’re stoked about it. The new year welcomes new trends, and it’s fascinating to watch our clients’ small businesses thrive under the direction of innovative marketing endeavors. Today we want to focus on marketing for an industry who is also experiencing an all-time high: […]
Photography is one of the key elements to any of your marketing campaigns. In an era where readers are by nature ‘scanners,’ the quality and expression of the photo become even more important. Positioning, color, brightness and clarity all speak to nature of your brand. These qualities also hold the potential to captivate your audience. […]
Harnessing the attention of the millennial generation has been a difficult objective for many brands over the last half a decade. The millennial attention span is small, making effective messaging especially crucial. Marketers have only a few seconds or a few lines to grab this young mindset and make consumers fatefully curious in that brand’s […]
Accounting and social media, two peas in a pod, right? We’re kidding, these aren’t two words you commonly hear together, but social media can be a success-altering strategy for accountants. Digital marketing is no longer a way to boost sales; it is essential to finding clients, making sales and keeping consumers as loyalists. If you […]
It’s easy to get overwhelmed in an industry that is inundated with knowledgeable teams and reputable experts. But it’s a new year, and there’s an opportunity to refine your car dealer marketing strategy. Below are EM360’s top tips for improving your marketing in 2017: Email market with auto response Auto responders include personalized messaging. Depending […]
In 2017, it is vital that you optimize your website for location. As more entrepreneurs and small business owners enter industries, marketplaces become overcrowded and vying for audience attention becomes a competition. It is more important than ever to pinpoint your consumer and do everything in your marketing power to impress and win them over. […]