Category: Social Media Strategy

14 Mar 2017
Social Media tips for Jewerly store owners.

Tips on Promoting Your Jewelry Store on Social Media

Pho­tog­ra­phy is one of the key ele­ments to any of your mar­ket­ing cam­paigns. In an era where read­ers are by nature ‘scan­ners,’ the qual­i­ty and expres­sion of the pho­to become even more impor­tant. Posi­tion­ing, col­or, bright­ness and clar­i­ty all speak to nature of your brand. These qual­i­ties also hold the poten­tial to cap­ti­vate your audi­ence. […]

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08 Feb 2017
Image of Financial Adviser brainstorming social media ideas.

Social Media Tips for Accountants

Account­ing and social media, two peas in a pod, right? We’re kid­ding, these aren’t two words you com­mon­ly hear togeth­er, but social media can be a suc­cess-alter­ing strat­e­gy for accoun­tants. Dig­i­tal mar­ket­ing is no longer a way to boost sales; it is essen­tial to find­ing clients, mak­ing sales and keep­ing con­sumers as loy­al­ists. If you […]

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01 Aug 2016
Image of man pointing to light bulb with text blurb "think outside of the box".

Avoid These Social Media Marketing Mistakes

  Social media, will it ever be an easy sphere to nav­i­gate? Of course! In fact, it real­ly already is. There is so much to con­sid­er when mar­ket­ing your brand through social media that some­times, it’s eas­i­er to remem­ber what not to do than what to do. Every brand will inher­ent­ly pos­sess a dif­fer­ent approach […]

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18 Jul 2016
Social media strategy

How to Implement a Content and Social Media Strategy that Propels Your Brand Forward

There was a time not so long ago when all we had to do to be play­ers in the social game was to show up. Have a Face­book page. Be search­able on Insta­gram. Have a cou­ple of videos on YouTube. That ship has long sailed. Today, busi­ness­es need an active, dis­tin­guished voice and pres­ence on […]

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14 Jul 2016
Group of young people sitting outside using laptops, tablets and ipads.

Follow These 3 Guidelines When Building Your Social Media Campaign

Social media is one of the most impor­tant mar­ket­ing tools for small busi­ness­es. If you aren’t a teenag­er or twen­­ty-some­thing that grew up with sev­en social net­works at the touch of your fin­ger, it can be over­whelm­ing at first. There are many plat­forms to choose from, and deter­min­ing which plat­forms best serve your brand and […]

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30 Jun 2016
A photo of of young people taking a selfie for their social media

How to Increase Your Social Media Traffic

Twit­ter, Insta­gram, Face­book, and even Snapchat have become the biggest names in social media and busi­ness­es from all indus­tries have been cash­ing in on the pow­er and reach that these plat­forms can offer. Some indus­tries even see social media plat­forms as more pow­er­ful tools than search engines and direct traf­fic, which a few years ago […]

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24 Mar 2016

Get a Handle on Your @Handle

Insta­gram is arguably the best way to engage with mil­len­ni­als. The plat­form allows brands to approach their loy­al­ists and poten­tial con­sumers like friends. Shar­ing pho­tos that express the brand’s sto­ry allows Insta­gram­mers to get to know the brand in a way they oth­er­wise would nev­er. The plat­form now allows adver­tis­ing, which sup­ports ecom­merce and many […]

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09 Feb 2016

Is Your Social Media Marketing Strategy Following These 3 Tips?

In today’s media world, space is crowd­ed, but oppor­tu­ni­ty is vast. Nav­i­gat­ed cor­rect­ly, social media mar­ket­ing ser­vices are one of the most effi­cient ways to gen­er­ate brand aware­ness. Social media pro­vides a plat­form for your brand’s voice and a space for your brand to engage with con­sumers in a dif­fer­ent, more play­ful way. That’s not […]

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10 Dec 2015

Social Media and Your Business

Tech­nol­o­gy today has opened many doors for com­mu­ni­ca­tion, inter­ac­tion, and shar­ing.  As the years have pro­gressed, the ben­e­fits of today’s tech­nol­o­gy has been over­looked. With that said it may not come as a sur­prise to know that some busi­ness­es still do not mar­ket on social media plat­forms. Here are some ben­e­fits to social media that […]

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