What is SEO and How it Can Help Your Business?
Introduction to SEO Search Engine Optimization, also known as SEO, is the process of optimizing
Our Detroit SEO company understands each client is unique; hence, our local SEO experts tailor campaigns using strategic research, planning and implementation techniques. While we have the ability to deploy any of the latest ethical and natural techniques we pride ourselves in only designing custom end-to-end organic solutions based on your desired outcomes.
Our solutions are unique to your business and designed to drive traffic that converts! No matter the complexity of your project, loftiness of goals or whether your web site is lead capture or ecommerce focused, our team will develop a conversion widening in-bound strategy that will elevate your organic conversions to a rate you never thought was possible.
As a courtesy to any size organization whether B2B or B2C, eM-360 will take a high level look under the hood of any Organic Search strategy. Our experienced team evaluates the four main dimensions of SEO including On-Page quality, Keyword relevancy, Domain Authority and Off-Site factors. We will identify your opportunities for improvement and provide a high level recommendation.
It all starts with competitive research. We utilize an array of Google API-based tools to obtain exact match queries of any keyword, demographic, any language and any industry. We extract query volume so that all on-page and off page optimization can be targeted at audience, where and how they search the most. We catalog and track keyword movements as each off-page component is deployed.
Overlooking a web site’s structure, performance and user experience can spoil your off-site efforts. We can work in conjunction with your existing development team or independently to identify critical errors, speed-up your site and optimize your server files for optimal search engine communication.
Once we diagnose and identify the current state of your on-site and off-site organic presence and we’re both at an agreement regarding campaign objectives; our team will customize a custom roadmap for achievement. The more loftly your expectations, the more radical our monthly deliverables will be. We rinse, tweak and repeat every month until we have optimized for all relevant search queries in all the top 3 SE’s. The sky is not the limit.
It all starts at home. Our team will inspect and update your website code compliance for search engine optimization. including image use, urls, internal linking, semantic markup, and written copy/keywords. We will also repair any analytics and additional code repairs needed for your site to improve in how search engines interpret your site.
EM implements natural content based strategies in order to build your site’s page rank & generate inbound traffic. These strategies include but may not be limited to interest earning tactics such as blogging & Vlogging, infographics, white papers, content updates or news stories. With every new month comes new everything- links to keywords in order to naturally grow your organic traffic to the desired state.
Today in many business verticals, if you’re not mobile, you don’t exist. To make you an Mobile Search ”A” lister our team properly claims prominent local Listings/Profiles including Google Plus/Maps, orchestrates consistency across online search platforms and databases and plugs your website on a array of localized sites.
Our clients want to see how we are improving overall visibility and how inbound traffic is converting into customers! To accomplish this we track Links, Traffic, Conversions and Rankings as well as Awareness and Engagement. The contents of our reporting dashboards are custom and based on business objectives and configured to provide ease of measurement. Our team is also Google Analytics experts and will deploy web analytics for any client or prospect to further integrate reporting.
One of the main reasons for the success of our partnerships is trust. Our SEO services company prides itself in sharing with our clients a statement of work that includes deliverables, web examples and timelines. We’re not insecure like other shops. Besides we’re deploying on your behalf and we understand the importance of your brand image. This only makes sense.
Everything we deliver from audit to reporting is designed to be understandable for all members of your team. On top of having access to reporting dashboards and analytics, our account team is always available for questions and we require our clients to participate in monthly to bi-weekly performance calls depending on your availability to discuss goal achievement and strategy.
We connect your web site every month to related, valuable and authoritative content around the web through Image and Text Links
Through our outreach contribution partnerships with multi-media publishing platforms we design and contribute newsworthy PR pieces that acquire links on high authority sites.
Through our network connections with multi-media publishers we land your valuable content with authoritative local and national blog sites and online news sites for recognition and page rank.
Your website should be designed keeping in mind your audience and should ensure that it improves user experience.