Why Your Website Needs to Be Visually Appealing
People are quick to judge. It takes them less than one second to put together an opinion about another person or a website first impression. For marketers and business owners alike, that means visually appealing websites are the icing on the cake that converts traffic into sales.
Some of the big players in corporate America, like the 3M Corporation, have released statistics that shows the brain processes visuals 60,000 times faster than text. Numbers like that help to make a strong case for video marketing. If you’re still undecided about modern innovations, like video SEO services, think about the statistic from Zabisco stating 40% of prospects respond better to visuals.
- What is the main purpose of visuals in a text?
So the question becomes how to best use all kinds of visuals including videos, graphs and images on your website for full advantage. One of the benefits is video can accompany text and actually drive up the levels of engagement. Post a blog about how your goods or services work without any visuals and readers are left to imagine what you mean. The same blog with a video attached gives them eye-catching visual explanations for the information they find in the text. Other statistics to report that articles with visuals, like graphs or even pictures, get 94% more views.
- Video marketing in the online world
Video marketing has taken off in the online world because customer interaction is important like never before. Not only will these visually appealing websites drive more traffic, they can also help you to personalize your brand.
Video SEO services are helpful in increasing your page rankings, and using employees or management as the spokespeople helps prospective customers make a connection. People like to see the folks that are trying to sell them goods and services. This is especially true in an online world and that’s why these personalized videos can make an excellent website first impression.
Embedded videos make for visually appealing websites that sell too. YouTube reports that over 60 hours of video are up-loaded every minute on the popular social media channel. This is more factual proof that video marketing is an indispensable tool you need to have in your online toolbox.
There’s more than video to choose from when you’re looking for the right online marketing tool. Infographics and graphics are great ways to get your point across, because while people generally only remember 20% of what they read, visuals are processed almost instantly.
- Visually Appealing Websites with ROI
If you’ve been reading this article and are still wondering what’s the main purpose of visuals in a text, the answer is: it’s all about how your brain works. People will naturally gravitate towards the graphics first and that’s something you should keep in mind when you’re looking for visually appealing websites that have a great return on the investment.
All the statistics point to the same fact. You’ve got less than the time it takes to blink an eye to make a good website first impression and video marketing is an important part of that.