EM360 Digital Blog

30 Jun 2016
A photo of of young people taking a selfie for their social media

How to Increase Your Social Media Traffic

Twit­ter, Insta­gram, Face­book, and even Snapchat have become the biggest names in social media and busi­ness­es from all indus­tries have been cash­ing in on the pow­er and reach that these plat­forms can offer. Some indus­tries even see social media plat­forms as more pow­er­ful tools than search engines and direct traf­fic, which a few years ago would’ve been unheard of. The dif­fi­cult part about cap­i­tal­iz­ing on the social media addic­tion of today’s con­sumers is how to struc­ture the posts and share wor­thy and inter­est­ing con­tent. Here are a few sim­ple strate­gies that can dra­mat­i­cal­ly increase your social media traf­fic:

Key­words that Engage

In the dig­i­tal world, it’s all about the num­ber of views. More views equal more poten­tial cus­tomers. Using words that engage view­ers can gen­er­ate more vis­i­bil­i­ty for your posts. Here are some engag­ing words to try in your next posts 

  • LinkedIn– Increased, Devel­oped, Researched, Cre­at­ed
  • Face­book– Tell Us, Sub­mit, Deals, Dis­count, When, Inspire
  • Twit­ter– ReTweet, Fol­low, Check Out, Help

Hash­tags can be Pow­er­ful

Hash­tags are attached to posts that use key­words, top­ics of inter­est or pop­u­lar phras­es that facil­i­tate a search for it. Hash­tags are indexed by the social net­works and imme­di­ate­ly become search­able by users. For exam­ple, this sum­mer #Rio2016 or sim­i­lar hash­tags about the Olympics will be pret­ty pop­u­lar. Using 1-2 hash­tags per post that are rel­e­vant to your busi­ness and also your audi­ence can real­ly increase the num­ber of views your post receives, either through ReTweets, shar­ing or search­ing key­words.

Most Peo­ple are Visu­al

Most social media is geared toward con­cise, tar­get­ed mes­sages to cap­ti­vate a view­er as quick­ly as pos­si­ble because the con­sumer is over­loaded with infor­ma­tion on social media so the win­dow of atten­tion is very small. Visu­al con­tent may be one of the best ways to quick­ly cap­ti­vate and engage view­ers. Using images, videos, vines, GIFs and more with your posts can show a huge impact. The say­ing “A pic­ture is worth a thou­sand words” holds true in the social media domain. 

Keep it Short and Sweet

Going back to the small win­dow of oppor­tu­ni­ty to cap­ture the atten­tion of your view­ers, it’s also impor­tant to keep the text-based con­tent of your posts con­cise and to the point. View­ers don’t want to read fluffy, use­less words when they want to know exact­ly what the point is a quick­ly as pos­si­ble. Keep your Tweets less than 100 char­ac­ters is a good rule of thumb to fol­low.

Insta­gram

While this may not per­tain to all busi­ness types, Insta­gram is anoth­er giant plat­form in social media. The pho­to-based app allows user accounts to post, share, like, and search for pic­tures, oth­ers users, hash­tags and oth­ers. If your busi­ness is the type that could devel­op a unique image based pres­ence, the reward might be sub­stan­tial.

So take advan­tage of these tips to increase your social media traf­fic and let it lead to more busi­ness for you. For more social media mar­ket­ing ser­vices, check out EM360 at www.em360digital.com.

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