EM360 Digital Blog

06 May 2016

7 Questions to Ask Your SEO Consultant

Hir­ing SEO con­sul­tants is a step in the right direc­tion when grow­ing your brand. Opti­miz­ing your web­site for search engines takes time, effort and finan­cial invest­ment. When sift­ing through avail­able pro­fes­sion­al SEO ser­vices, it’s impor­tant to under­stand what exact­ly you need for your brand and even more impor­tant­ly, who you need to get the job done.

Whether you’re in need of some­one to grow your brand in six weeks or in the course of a year, you want some­one you can trust. SEO is a craft that pro­vides incred­i­ble return, and an SEO con­sul­tant should guide you through the process com­fort­ably.

Here’s a list of ques­tions we deem the most impor­tant when seek­ing SEO mar­ket­ing ser­vices.

1. Who are your clients?

Find out what brands con­sul­tants have worked with in the past or with which they work cur­rent­ly. Does that brand pro­file fit your brand pro­file? What sort of results have they seen? Would their clients attest to valu­able ser­vice?

2. What is your strat­e­gy?

What spe­cif­ic strate­gies will the con­sult use to address (and improve) your spe­cif­ic defi­cien­cies and inef­fi­cien­cies?

3. Do you abide by Google’s web­mas­ter best prac­tices?

If a con­sul­tant does not plan to fol­low Google’s web­mas­ter best prac­tices, there are severe reper­cus­sions for your site- includ­ing being banned from Google search results entire­ly.

4. Trick Ques­tion: Can you make me show up as the num­ber one rank­ing on all the search engines?

If their answer is yes, your answer is no! It is not pos­si­ble to guar­an­tee such a rank­ing. The SEO con­sul­tant will do every­thing they can to help your site win Google’s favor. They can­not mark the ter­ri­to­ry per­son­al­ly.

5. What’s my involve­ment?

Will you show me the changes made to my code so that I know exact­ly where changes have been made to improve my site? Are we touch­ing base through­out the process? If so, how often? What’s our rela­tion­ship after your com­plete the ser­vices? Can I con­tact you for help, etc.?

6. What are the terms of our agree­ment?

Make sure you know exact­ly how much the con­sul­tant intends to charge you (hourly or project-based), and how often you will be invoiced.

7. How do you mea­sure SEO suc­cess?

If you’re look­ing for a spe­cif­ic result, com­mu­ni­cate that with the con­sul­tant, and make sure it’s a goal that they con­sid­er fea­si­ble. Are you look­ing for a few more hun­dred view­ers a week or hun­dreds of thou­sands? Com­mu­ni­ca­tion about expec­ta­tions is key.

Don’t for­get, cheap SEO ser­vices don’t nec­es­sar­i­ly mean weak SEO ser­vices. Dig into what your brand needs and what the con­sul­tant can pro­vide. And when you’re ready to seek the best, give EM360 a shout. We look for­ward to grow­ing with you, soon!


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