EM360 Digital Blog

27 May 2016

Why You Need a Digital Marketing Strategy

The dig­i­tal age is upon us and impacts near­ly every aspect of the typ­i­cal Amer­i­cans’ life on a dai­ly basis. A large per­cent­age of Amer­i­cans have cell­phones and tablets that can surf the Inter­net faster than home com­put­ers from just about any­where in the coun­try. Con­sumers have access to unlim­it­ed infor­ma­tion regard­ing prod­ucts and ser­vices and all its com­peti­tors so by the time they are ready to pur­chase, they know more than ever could have expect­ed. Dig­i­tal mar­ket­ing is grow­ing at an expo­nen­tial rate to try to keep up with con­sumers and out­do the fierce com­pe­ti­tion of com­peti­tors. What­ev­er indus­try your busi­ness is in, if you don’t have a dig­i­tal mar­ket­ing strat­e­gy, here are a few rea­sons why you should strong­ly con­sid­er adopt­ing one in a hur­ry.

  • Dig­i­tal mar­ket­ing allows small busi­ness own­ers to com­pete with larg­er com­pa­nies because dig­i­tal costs far less than tra­di­tion­al mar­ket­ing avenues.
  • A dig­i­tal mar­ket­ing mes­sage that is spread through social media is way more cost effec­tive than a tra­di­tion­al TV, radio or news­pa­per adver­tise­ment. Besides cost­ing less, busi­ness­es are able to tar­get their audi­ence with extreme pre­ci­sion.
  • Results of a dig­i­tal cam­paign are way eas­i­er to track and ana­lyze. This infor­ma­tion can be gath­ered and inter­pret­ed in real time allow­ing for mod­i­fi­ca­tions and adjust­ments to be made almost instant­ly.
  • Research shows that a large per­cent­age of con­sumers rely heav­i­ly on social media for infor­ma­tion when it comes to major pur­chas­es.
  • Con­sumers are almost always dig­i­tal­ly con­nect­ed now, and dig­i­tal mar­ket­ing is the only way to reach your con­sumers at the time they need the infor­ma­tion.
  • Dig­i­tal mar­ket­ing gives busi­ness a direct path­way to the con­sumer, allow­ing them to build a loy­al con­sumer base. 

If you still have any doubts about why you need a dig­i­tal mar­ket­ing pres­ence for your busi­ness, you should speak with a dig­i­tal mar­ket­ing agency. EM360 is a dig­i­tal mar­ket­ing agency in Detroit that does some pret­ty impres­sive work for their clients. Check out their web­site for more infor­ma­tion, www.em360digital.com

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