EM360 Digital Blog

13 May 2016

Top Qualities of Great Web Design

In today’s dig­i­tal world, your web­site speaks vol­umes about your brand. As impor­tant as your web­site SEO ser­vices are, your brand­ing and web design are even more. What is the point of gen­er­at­ing mil­lions of views if the page is unim­pres­sive to a vis­i­tor? Your web­site brand­ing should remain on point with your brand and should go above and beyond to entice your vis­i­tors to not only stay and browse the site, but to vis­it you again.

Here are the Top Qual­i­ties of Great Web Design:

  • Func­tion­al­i­ty

Does your web­site work? Do the links open to new tabs when send­ing vis­i­tors to periph­er­al pages? Are all the inter­ac­tive fields func­tion­al? Are there fields that nobody is using and there­fore point­less to keep? Nav­i­ga­tion should be easy to fol­low, espe­cial­ly when sell­ing con­sumer goods. Don’t make it dif­fi­cult for the vis­i­tor to shop!

  • Iden­ti­ty

Is your page an aver­age web­site that gets the job done, or does it com­mu­ni­cate the aes­thet­ic and mis­sion or your com­pa­ny and brand? Your web­site is use­ful for busi­ness, but it’s also an incred­i­ble mar­ket­ing tool. Pay as much atten­tion to design as you do the func­tion­al­i­ty.

  • Aes­thet­ic Clar­i­ty

Are the pages cohe­sive? Are fonts matched? Do col­ors flow? You might think this sounds sil­ly, but it hap­pens that aes­thet­ic ideas get mixed and matched! Pick one clear vision for the site, and stick to it.

  • Con­tact Infor­ma­tion

Don’t for­get that con­sumers want to con­tact you! Make it easy and clear to get a hold of you by phone, by email and by mail­ing address. If you antic­i­pate low response times, explain to the con­sumer why and when they can expect to hear back from you.

  • Con­tent

Con­tent isn’t just used to fill space. Every word and image should be an exten­sion of the brand and pur­pose­ful in com­mu­ni­ca­tion to the con­sumer about who you are, what you offer, and what they’ll gar­ner by being a loy­al con­sumer. Use con­tent to your advan­tage. Don’t be afraid to have a lot of con­tent for vis­i­tor to browse, but make sure it is rel­e­vant to your brand and well writ­ten or cre­at­ed.

  • Tes­ti­mo­ni­als

If users can attest to your val­ue and ser­vices, share what they have to say! New vis­i­tors love to see why they should trust you (if they should trust you), and what oth­ers have to say about your brand.

  • Secu­ri­ty

Make sure you aren’t get­ting hacked! Set up a strong secu­ri­ty defense and keep your site and your users’ infor­ma­tion safe.
A bit much to take in? Don’t wor­ry, that’s what we’re here for! 


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