EM360 Digital Blog

21 Mar 2017
Allergist marketing strategy

Marketing Tips for Allergists in 2017

‘Tis the sea­son for mar­ket­ing ideas 2017! And you know what? We’re stoked about it. The new year wel­comes new trends, and it’s fas­ci­nat­ing to watch our clients’ small busi­ness­es thrive under the direc­tion of inno­v­a­tive mar­ket­ing endeav­ors.

Today we want to focus on mar­ket­ing for an indus­try who is also expe­ri­enc­ing an all-time high: the aller­gy clin­ic.

Now, we know that busi­ness is boom­ing this time of year, but who’s to guar­an­tee that the aller­gy-rid­den are com­ing into your clin­ic and not your competitor’s? Why are they com­ing in for pre­ven­ta­tive care dur­ing the off-sea­sons?

Grow your com­pa­ny and keep busi­ness con­sis­tent through­out the year by step­ping up your pri­vate prac­tice mar­ket­ing strat­e­gy.

Here are EM360’s top Marketing Tips 2017 for Allergists:

  • Patients with aller­gies are your top pri­or­i­ty. Not only are you here to help ease the pain and incon­ve­nience of aller­gy sea­son on their sens­es, but you rely on their busi­ness. Make your clin­ic a safe haven for clients and make sure they know they’re part of your pri­vate prac­tice fam­i­ly.
  • Edu­cate your clients when­ev­er pos­si­ble. Aller­gies are a strug­gle in their lives, so any tips or infor­ma­tion about the cause of aller­gies direct­ly ben­e­fits their under­stand­ing of their health and con­se­quent­ly, their lives.
  • Reward patients when they prove to take an active approach to their health through the year; not just dur­ing aller­gy sea­son.
  • Sell well-being. Eas­ing aller­gy effects is just one part your patients’ health through­out the year. Offer­ing heal­ing and treat­ments for gen­er­al well-being, too.
  • Aim to make cam­paigns more infor­ma­tive than sales-focused. If you have a new nasal decon­ges­tant avail­able at the prac­tice, don’t make the pro­duce the focus of the mar­ket. Instead, focus on the ele­ments in the envi­ron­ment that are mak­ing patients con­gest­ed. Peo­ple with aller­gies like to under­stand why they are unlucky enough to suf­fer every year.
  • Become a voice of author­i­ty in the com­mu­ni­ty by host­ing web or pod­casts on health and well-being (are you see­ing a pat­tern?) Pro­vide insight­ful, well-pro­duced dia­logue on your web­site and part­ner with local estab­lish­ments to host your con­tent on their sites, too. Work­ing as a team will gen­er­ate a wide audi­ence for all par­ties involved and pro­vide some mar­ket­ing bud­get relief.
  • Pulse your mar­ket­ing efforts. Although you want to keep brand aware­ness going through­out the year, you don’t want con­sumers to become numb to your mes­sag­ing. Try run­ning a cam­paign for two weeks, and then tak­ing a week off. This allows prospec­tive patients a break from the adver­tis­ing cam­paign and a chance to be rein­tro­duced to rein­vig­o­rat­ed by what you have to offer.
  • Focus on local search engine opti­miza­tion. Local SEO is espe­cial­ly impor­tant for aller­gists because it pro­vides a gold­en oppor­tu­ni­ty to win new clients based on geo­graph­ic loca­tion-based search­es. Work with your dig­i­tal mar­ket­ing team to ensure you rank favor­ably and accu­rate­ly in Google and oth­er search engines.

  • Ask for reviews. When you pull up toward the top of a Google search, poten­tial clients are quick to explore your favor­a­bil­i­ty- have oth­er clients rat­ed you well? Pro­vid­ed exam­ples of a good expe­ri­ence? If not, you want to make reviews a focus of your cur­rent strat­e­gy. Most clients will be hap­py to write you a review upon request, but you can also incen­tivize reviews.

Mar­ket­ing aggres­sive­ly and con­sis­tent­ly is inte­gral to the suc­cess of your com­pa­ny, and EM360 is here to help you employ new strate­gies as effec­tive­ly as pos­si­ble. Give our team a shout when you’re ready to hire a pro­fes­sion­al team of small busi­ness mar­ket­ing experts.


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