EM360 Digital Blog

14 Mar 2017
Social Media tips for Jewerly store owners.

Tips on Promoting Your Jewelry Store on Social Media

Pho­tog­ra­phy is one of the key ele­ments to any of your mar­ket­ing cam­paigns. In an era where read­ers are by nature ‘scan­ners,’ the qual­i­ty and expres­sion of the pho­to become even more impor­tant. Posi­tion­ing, col­or, bright­ness and clar­i­ty all speak to nature of your brand. These qual­i­ties also hold the poten­tial to cap­ti­vate your audi­ence. To make them stop on a mag­a­zine page, to slow their scrolling on Pin­ter­est, to click through to your brand and find out more about what you offer.

In the jew­el­ry busi­ness, pho­tog­ra­phy is espe­cial­ly impor­tant. Acces­sories are sold for how they look. With­out being phys­i­cal­ly present to try on the par­cel, admir­ing the jewelry’s beau­ty and imag­in­ing how a piece will look are the best ways a con­sumer can decide whether or not they wants to make a pur­chase.

Imagery in social media jew­el­ry can cre­ate the scene around which your jew­el­ry should be worn. Light and bright pho­tos will con­vey every­day use, iso­lat­ed images can spark the note of lux­u­ry and spe­cial­ty occa­sion.

Beau­ti­ful, cohe­sive pho­tog­ra­phy reflects on your brand. The more uni­fied your aes­thet­ic remains, the more con­sumers want to come to your page for an escape. There, they can browse and make pur­chas­es.

Pho­tos are inte­gral to your mar­ket­ing for a jew­el­ry store, brand­ing, and sales.

Here are tips to boost photography in your social media marketing strategy:

  • Back­ground

When in doubt, stick with a white back­ground. White pro­vides a beau­ti­ful, bright can­vas for any piece of jew­el­ry you want to dis­play. The col­or always looks clean, fresh and for­bids any dis­trac­tion from the focal acces­so­ry.

An easy way to cre­ate the back­ground is to use a white poster board beneath your shots- try the table or the floor.

  • Light­ing

The sun’s nat­ur­al light is your best friend! If it’s a gor­geous day and sun­light is pour­ing in through the office or your home win­dows, take advan­tage of it. It’ll be worth the time spent to have per­fect­ly, nat­u­ral­ly bright pho­tographs to share with your con­sumers.

Avoid shoot­ing direct­ly beneath the sun- you don’t want to pro­duce a glare.

  • Angle and Cam­era

With the right light­ing, a cam­era phone can shoot incred­i­ble pho­tos. Of course, if you can swing a more tech­ni­cal cam­era in your bud­get, the invest­ment will pay off.

Whichev­er cam­era you use, exper­i­ment with angles. Try cap­tur­ing from sev­er­al van­tage points- maybe from atop a lad­der- to get the best shot.

  • Styling

Stay on theme in your pho­tos. What sto­ry does the piece of jew­el­ry you’re shoot­ing tell? Style shoots with props that are the­mat­i­cal­ly rel­e­vant and always keep the acces­so­ry as the star of the show.  

Try flow­ers, mag­a­zines, win­dow frames, and sun­glass­es.

  • Edit­ing

Pho­tog­ra­phers often joke that the real work hap­pens in edit­ing. Before you start mak­ing changes, go through your reel and select the pho­tos wor­thy of edit­ing- ones you might use in a cam­paign. This will lessen the work­load. While edit­ing on apps like AfterLight or Light­room, focus on sat­u­ra­tion, con­trast, and bright­ness.

Keep edit­ing con­sis­tent amongst pho­tos and be care­ful to not over edit.

  • Self­ies

It’s too soon to say whether the self­ie will fade in 2017, but for now, it’s an excel­lent way to relate to con­sumers and show how the jew­el­ry falls and looks in per­son.

Small busi­ness mar­ket­ing is a craft, and it’s one we love at EM360. When you are ready to get start­ed on your company’s brand and strat­e­gy, reach out to our team of experts for the best insight and long-term guid­ance.


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