EM360 Digital Blog

24 Jan 2017
2017 Digital Marketing Trends

Digital Marketing – Trends for 2017

As a proud Detroit mar­ket­ing agen­cy, we are con­stant­ly sur­vey­ing the dig­i­tal mar­ket­ing land­scape for upcom­ing trends and search­ing for ways to imple­ment the strat­e­gy before our clients’ com­pe­ti­tion gets to the play­ing field. 

From reimag­in­ing the thor­ough­ness of web­site design to ana­lyz­ing strat­e­gy line by line for har­ness­ing a high-end con­sumer, 2016 led our team in and out of many mar­ket­ing grooves that proved to be extreme­ly effec­tive for clients and indus­tries, over­all.

Now it’s time to fore­cast what’s ahead so that you can equip your strat­e­gy with the best dig­i­tal mar­ket­ing style. 

EM360’s Digital Marketing Trends for 2017: 

Augmented reality

AR apps like Poké­mon Go entered the mar­ket and proved the poten­tial of the fan­tas­ti­cal. This is the year to slot bud­get for AR games and mod­es of engage­ment or to cap­i­tal­ize on AR games that already exist. 

Authenticity

Know your stuff! We saw the unrav­el­ing of trust with 2016’s pro­lific fake news sites, so your brand and the claims you make will be under con­stant and intense scruti­ny.

Data visualization

Data visu­al­iza­tion will make it pos­si­ble to digest a pletho­ra of raw ana­lyt­ics in one neat­ly con­cep­tu­al­ized image. Data inter­pre­ta­tion is not only tricky, it’s time-con­sum­ing! Incor­po­rat­ing visu­al­iza­tion soft­ware into your ana­lyt­ics will save you time and ener­gy, help­ing you to more quick­ly refine strat­e­gy ele­ments.

Dense content

Every word counts because nobody wants to read too many. Research what your con­sumers already know and build off proven assump­tions to provide them with the next lay­er of infor­ma­tion that will prompt them pur­chase. Where oth­er mar­keters are over­shar­ing, you will cut through the noise and grab your user’s atten­tion and loy­al­ty with quick, to the point bits.

Immersive experience

AR and VR have opened the gates to immer­sive expe­ri­ences, and 2017 will see con­sumers want­i­ng to be part of your brand. Find ways to invite them in and to stay engaged.

Live video streaming

In-the-moment con­tent became pop­u­lar­ized (and addic­tive) by Snapchat, but it is now adopt­ed by many social medi­ums, includ­ing Face­book. Offer­ing live video streams of your brand, your brand events or your brand’s atten­dance at indus­try events will be huge!

Native advertising

It’s time to get clev­er and kick up your native adver­tis­ing efforts. The pub­lic is pret­ty sick of tra­di­tion­al adver­tis­ing, so you must find cre­ative ways to get your brand in their front view. Oth­er brands will be doing this, too, and you can­not sim­ply copy oth­er ideas. Be orig­i­nal and unique, so the audi­ence does not notice your effort. 

Niche markets

Online mar­ket­ing is so con­gest­ed that niche mar­ket­ing is not just advan­ta­geous; it’s nec­es­sary. Hone in on your audi­ence. Refine their qual­i­ta­tive char­ac­ter­is­tics until you know exact­ly who you are after, where they are at, which col­or shoe they will want in five months and which social page they’re open­ing at 4:29 PM. 

Personalized content

Per­son­al­iz­ing con­tent to speci­fic audi­ence mem­bers’ inter­ests and needs rose as a dom­i­nant trend in 2016. Going for­ward, B2C per­son­al­iza­tion will con­tin­ue to dive deep­er into the con­sumer psy­che, and B2B per­son­al­iza­tion will become just as cen­tral in mar­ket­ing.

Did you get all that? The year ahead should prove to be one with sig­nif­i­cant trac­tion across tech­no­log­i­cal devel­op­ments. If we can help guide you through the upcom­ing trends, we’d love to! Our team at EM360 are experts at imple­ment­ing dig­i­tal, SEO and social media strate­gies to achieve unpar­al­leled results, espe­cial­ly amongst small busi­ness­es in local mar­kets. Reach out to us to get going on your 2017 dig­i­tal mar­ket­ing plans and start your new year right. 

 

Still want more? Check out my Youtube Chan­nel for more tips about Mar­ket­ing trends in 2017:

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