EM360 Digital Blog

01 Feb 2017
Outdoor detail shot with lot of used cars in a row

Redo Your Used Car Dealership Marketing Campaign

It’s easy to get over­whelmed in an indus­try that is inun­dat­ed with knowl­edge­able teams and rep­utable experts. But it’s a new year, and there’s an oppor­tu­ni­ty to refine your car deal­er mar­ket­ing strategy.

Below are EM360’s top tips for improving your marketing in 2017: 

Email market with auto response

Auto respon­ders include per­son­al­ized mes­sag­ing. Depend­ing on what con­sumers have indi­cat­ed inter­est in, email gen­res can be spec­i­fied and sent accord­ing­ly. Stay con­sis­tent with your email pro­mo­tions and outreach.

Engage the community

Reach out to your local com­mu­ni­ty, host events and offer insight on the car buy­ing and upkeep expe­ri­ence as often as you can. Being an expert local­ly is mon­u­men­tal to your company’s success.

Generate leads with social media

Social media for car deal­er­ships is a phe­nom­e­nal way to make a name for your brand. As long as you exe­cute cor­rect­ly and keep con­tent gen­uine, stand­ing out amongst fel­low car experts is a synch. Tar­get your ide­al audi­ence on Face­book, dri­ve sales through Twit­ter, enthuse mil­len­ni­als on Insta­gram, and mar­ket your brand through video on YouTube. Har­ness your Pin­ter­est board to encour­age re-pins that lead con­sumers back to your web­site, host con­tests that gen­er­ate buzz and inter­est and remem­ber, reviews mat­ter! Ask con­sumers to review your com­pa­ny online and send kind words on your social plat­forms. Set­tle on the sto­ry that your brand wants to tell and car­ry it through all of your efforts on social platforms. 

Generate trust with website design

Uphold­ing a decent dig­i­tal foot­print lets con­sumers know that you’re on top of your game. Being a used car deal­er does not deem any­thing else about your brand sec­ond-rate. Some of us know that a used car isn’t sec­ond rate, but you have to com­mu­ni­cate that to poten­tial buy­ers. Show con­sumers how impres­sive a used car is and how enjoy­able the respec­tive buy­ing expe­ri­ence can be by offer­ing an up-to-date and com­pelling web­site. Sites should be easy to nav­i­gate, infor­ma­tive, SEO-equipped and filled with only qual­i­ty content.

Keep a consistent blog

Blog­ging is a resource that many find use­ful for search engine opti­miza­tion pur­pos­es. It’s also a great way to edu­cate con­sumers. Make sure that blog­ging con­tent is orig­i­nal, unique to your brand and plen­ty engag­ing for your audience! 

Mobile compatible websites

Mobile is the ever-increas­ing favored medi­um for web brows­ing and infor­ma­tion search­ing. If your site is not web com­pat­i­ble, you won’t rank well in search engines; con­sumers will opt for a dif­fer­ent search choice for their needs and your audi­ence won’t take you seri­ous­ly as a leader in the indus­try. Mobil­i­ty is essential.

Promotions as central messaging

Car deal­er­ship pro­mo­tions can be used as more than in-store or online ele­ments. Use pro­mo­tions as your cen­tral mes­sage to reel in cur­rent and prospec­tive con­sumers. Invest­ing in a car is a huge finan­cial com­mit­ment, so you can plan on your con­sumers being bud­get-con­scious. Offer pro­mo­tions as part of larg­er buys and include some as give­aways with no strings attached. 

Track leads by customizing offers

Cus­tomiz­ing is crit­i­cal to con­vert­ing leads into sales, and chan­nel track­ing lets you know how effec­tive­ly your mes­sag­ing is working. 

Use both traditional and digital marketing

Dig­i­tal mar­ket­ing is essen­tial, and we are thrilled you’ve hopped on board with the move­ment. But don’t let go of tra­di­tion­al mar­ket­ing just yet. Online and tan­gi­ble pres­ences com­ple­ment each oth­er sweet­ly. For exam­ple, out­door ads can be traced quick­ly online, and online efforts can just as eas­i­ly be rein­forced with tan­gi­ble signage.

To get the most out of your auto deal­er mar­ket­ing efforts in 2017, reach out to EM360. Our team is your go-to source for local and small busi­ness mar­ket­ing. We look for­ward to help­ing you grow past your poten­tial in 2017.

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