EM360 Digital Blog

26 Jan 2017
Local SEO

Not Showing in Local Search Results? Here’s How to Change That

In 2017, it is vital that you opti­mize your web­site for loca­tion. As more entre­pre­neurs and small busi­ness own­ers enter indus­tries, mar­ket­places become over­crowd­ed and vying for audi­ence atten­tion becomes a com­pe­ti­tion. It is more impor­tant than ever to pin­point your con­sumer and do every­thing in your mar­ket­ing pow­er to impress and win them over. 

Once you know who you’re after, a good start to con­vert­ing tar­get audi­ence to con­sumers is opti­miz­ing your web­site SEO for local search­es.

So, what is local SEO?

Local SEO aug­ments your website’s like­li­hood to rank high in par­tic­u­lar geo­graph­ic set­tings. When a Detroit user whose loca­tion pref­er­ences are on ini­ti­ates an online quest for say, piz­za, they’ll get Detroit-based list­ings. As long as you’re employ­ing local SEO tac­tics, you should show up in the search.

Local SEO experts con­sid­er the local­iza­tion of search opti­miza­tion vast­ly more impor­tant than rank­ing well in nation­al and glob­al search­es. What’s the point of rank­ing high in the Detroit consumer’s search if you are a neigh­bor­hood bistro in Brook­lyn? Addi­tion­al­ly, you are sift­ing through the com­pe­ti­tion by local­iz­ing SEO. There is a lot of effort put into high nation­al search rank­ings. If you’re not con­duct­ing busi­ness nation­al­ly, that’s a lot of effort you could be fuel­ing else­where in your busi­ness.

Mak­ing sure your web­site is local SEO friend­ly suits the major­i­ty of users that qual­i­fy their search­es local­ly, e.g. sushi near me; it ensures that search engi­nes rec­og­nize your loca­tion match you with respec­tive con­sumers; last­ly, users who search local­ly are gen­er­al­ly head­ed toward a pur­chase. This is the ide­al audi­ence to cap­i­tal­ize on. 

So let’s get to it. What steps should you take to make sure your site is primed for local trac­tion?

Local SEO Tips 2017: 

  • Local Schema. Schema markups are data fields that let a search engine know what needs your busi­ness meets.
  • Opti­mize GMB. Google My Busi­ness is a pow­er­ful tool to have in your box. In order to real­ize its poten­tial, you must com­plete your pro­file. Remem­ber, Google favors those who par­tic­i­pate in its SEO tools.
  • Cus­tomer reviews. Google and oth­er search engi­nes con­tin­ue to increase the lever­age of cus­tomer reviews. The more pos­i­tive reviews you have, the high­er you can move up. Cus­tomers want to know what they’re get­ting with your ser­vice, and reviews provide them just that. Whether you get a good review or a bad one, make a habit of respond­ing to con­sumers input.
  • Local­ly opti­mized con­tent. Every time you push con­tent (and it should be fre­quent­ly), make sure it is local­ly opti­mized.
  • Mobile-ready web­site. Mobile use num­bers con­tin­ue to sky­rock­et, so it is imper­a­tive your web­site is mobile friend­ly. You can bank on most of your local search­ing con­sumers to be phys­i­cal­ly near­by. Search engi­nes like Google mon­i­tor their geo-loca­tion and push search­es accord­ing­ly. As long as said con­sumers are on their smart­phone, Google is only going to share mobile-ready web­sites.
  • Clean up your NAP. NAP is your Name, Address, and Phone. Google deter­mi­nes search rank­ings by rel­e­vance, dis­tance, and promi­nence. So if you want to rank in their favor, you need to update and com­plete all of your list­ed infor­ma­tion, ver­i­fy your loca­tion, dou­ble check list­ed hours, man­age and respond to relat­ed reviews and include high-qual­i­ty, engag­ing pho­tos.

Local SEO is not so dif­fer­ent from reg­u­lar SEO except that it is speci­fic, and it allows you to direct­ly com­pete again­st sim­i­lar, prox­i­mal busi­ness­es. Get in touch with your Detroit local SEO ser­vice squad at EM360. We’ve got you and all your SEO needs cov­ered in 2017.

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