EM360 Digital Blog

09 Feb 2016

Is Your Social Media Marketing Strategy Following These 3 Tips?

In today’s media world, space is crowd­ed, but oppor­tu­ni­ty is vast. Nav­i­gat­ed cor­rect­ly, social media mar­ket­ing ser­vices are one of the most effi­cient ways to gen­er­ate brand aware­ness. Social media pro­vides a plat­form for your brand’s voice and a space for your brand to engage with con­sumers in a dif­fer­ent, more play­ful way. That’s not to say it’s all play. There is a strate­gic way to go about cre­at­ing that online social media pres­ence. Known for our social media opti­miza­tion ser­vices, let us walk you through some guide­lines to best rep­re­sent your brand online.


The first thing to note is that your audi­ence on social media (even plat­form to plat­form) might vary from your prod­uct con­sumer. Pro­vide as many out­let options as you can to reach the widest audi­ence. Most are free! Try YouTube, Vimeo, Face­book, Twit­ter, Insta­gram, Pin­ter­est and LinkedIn. Keep your brand voice and aes­thet­ic con­sis­tent across the plat­forms, but make minor adjust­ments. Insta­gram is noto­ri­ous for a younger, mil­len­ni­al audi­ence. On this plat­form, it’s okay to use loos­er, more casu­al lan­guage and share pic­tures like con­sumers using your prod­uct. On LinkedIn, you’re cater­ing to a busi­ness pro­fes­sion­al audi­ence. Share con­tent that is rel­e­vant to your brand and to the indus­tries you play in. Watch your dic­tion and gram­mar close­ly and only set up pages that you plan to keep active. Although a pro­file page for each is a help­ful SEO tac­tic, you want to pro­vide online des­ti­na­tions for con­sumers to find you, keep com­ing to you, buy from you, and have loy­al­ty toward you! Make their time at each page mat­ter.


Post fresh con­tent; it’s okay to regur­gi­tate news here and there and pro­vide com­men­tary on what’s buzzing in your indus­try. But when you can, offer new ideas and sto­ries for con­sumers to talk about. Give them a rea­son to share your feed and your page with their friends and their own social media audi­ences. Addi­tion­al­ly, add val­ue to con­sumers’ days! Stay top of mind; even if you aren’t get­ting clicks and shares (this is the goal!), there is an imme­di­ate touch point between you and the con­sumer just by your name show­ing up on their news­feed.


Find your fol­low­ers’ paths, and then lead them on a jour­ney to your site. Always use their favored plat­forms to lead them back your site or to your favored plat­forms. Link your social media pages as much as pos­si­ble. Give users the option to choose where they get your media and the option to explore a new media out­let with you. Pay spe­cial atten­tion to the influ­encers in your cho­sen media out­lets. If you are a fit­ness web­site in Detroit, con­nect with the top Detroit fit­ness han­dles on Insta­gram. You’ll be sur­prised at how far a rela­tion­ship with influ­encers can go.  


Our social media analy­sis ser­vice shows the most effec­tive use of social media to be a con­stant giv­ing rela­tion­ship. Add to the con­ver­sa­tion; pro­vide com­men­tary to con­sumer ques­tions and indus­try qualms. Don’t use the space to pro­mote, use the space to join the con­ver­sa­tion! Get in touch with EM360 for all social media mar­ket­ing Detroit and take your brand to the next lev­el.


Write a Reply or Comment