Technology today has opened many doors for communication, interaction, and sharing. As the years have progressed, the benefits of today’s technology has been overlooked. With that said it may not come as a surprise to know that some businesses still do not market on social media platforms.
Here are some benefits to social media that business owners should consider:
Brand Awareness and legitimacy
One of the main benefits of social media marketing is the ability to gain brand awareness: Social media is an excellent way to introduce people to a brand. Because social networks are used by more than two-thirds of the country, and given the way content spreads virally to others, social media is the perfect channel to promote a brand to potential customers.
As far as Legitimacy: Another way social media marketing helps with customer acquisition is by establishing a brand as active and legitimate. When a consumer discovers a business, they may check social media pages for reviews, or posts regarding the brand. Many businesses have websites that change very little after being initially set up by the web designer. Social media pages, on the other hand, should be constantly updated with new content, and comments regularly. A website proves a brand is there, but a social media page proves a brand is alive.
If your business has a social media page and you are consistently interacting and engaging your followers, you should eventually see an increase in sales. Writing posts that link social media traffic to your web site products and services will also help tremendously with generating traffic.
Use Social Media to improve customer service
Even if a business has a dedicated customer service department, customers may not want to contact your customer service department with the method you have. It is important to handle issues the way the consumer prefers. The fact that people use social media to ask customer service questions is reason enough for a business to ensure their ability to help customers through the contact method of their choosing. This also goes back to establishing a brand. People want to be assured that if they have a problem, they can easily find help when and where they need it.
Now that we have hit a few key points as to how social media channels can benefit your business, we encourage you to strongly consider a social media strategy.If this is something you feel better left to the pros we are always here to assist you with your business marketing needs.