EM360 Digital Blog

10 Dec 2015

Social Media and Your Business

Tech­nol­o­gy today has opened many doors for com­mu­ni­ca­tion, inter­ac­tion, and shar­ing.  As the years have pro­gressed, the ben­e­fits of today’s tech­nol­o­gy has been over­looked. With that said it may not come as a sur­prise to know that some busi­ness­es still do not mar­ket on social media plat­forms.

Here are some ben­e­fits to social media that busi­ness own­ers should con­sid­er:

Brand Aware­ness and legit­i­ma­cy

One of the main ben­e­fits of social media mar­ket­ing is the abil­i­ty to gain brand aware­ness: Social media is an excel­lent way to intro­duce peo­ple to a brand. Because social net­works are used by more than two-thirds of the coun­try, and giv­en the way con­tent spreads viral­ly to oth­ers, social media is the per­fect chan­nel to pro­mote a brand to poten­tial cus­tomers.

As far as Legit­i­ma­cy: Anoth­er way social media mar­ket­ing helps with cus­tomer acqui­si­tion is by estab­lish­ing a brand as active and legit­i­mate. When a con­sumer dis­cov­ers a busi­ness, they may check social media pages for reviews, or posts regard­ing the brand. Many busi­ness­es have web­sites that change very lit­tle after being ini­tial­ly set up by the web design­er. Social media pages, on the oth­er hand, should be con­stant­ly updat­ed with new con­tent, and com­ments reg­u­lar­ly. A web­site proves a brand is there, but a social media page proves a brand is alive.  

Increase sales

If your busi­ness has a social media page and you are con­sis­tent­ly inter­act­ing and engag­ing your fol­low­ers, you should even­tu­al­ly see an increase in sales. Writ­ing posts that link social media traf­fic to your web site  prod­ucts  and ser­vices will also help tremen­dous­ly with gen­er­at­ing traf­fic.

Use Social Media to improve cus­tomer ser­vice

Even if a busi­ness has a ded­i­cat­ed cus­tomer ser­vice depart­ment, cus­tomers may not want to con­tact your cus­tomer ser­vice depart­ment with the method you have. It is impor­tant to han­dle issues the way the con­sumer prefers. The fact that peo­ple use social media to ask cus­tomer ser­vice ques­tions is rea­son enough for a busi­ness  to ensure their abil­i­ty to help cus­tomers through the con­tact method of their choos­ing. This also goes back to estab­lish­ing a brand. Peo­ple want to be assured that if they have a prob­lem, they can eas­i­ly find help when and where they need it.

Now that we have hit a few key points as to how social media chan­nels can ben­e­fit your busi­ness, we encour­age you to strong­ly con­sid­er a social media strategy.If this is some­thing you feel bet­ter left to the pros  we are always here to assist you with your busi­ness mar­ket­ing needs.


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