Tag: digital marketing

12 Jun 2017
DIY Digital Marketing vs. Outsourcing Digital Marketing

DIY Digital Marketing vs. Outsourcing Digital Marketing

At some point, every busi­ness own­er wish­es for their busi­ness to grow or expand. Those who are gift­ed with tal­ent and skill are suc­cess­ful. When this hap­pens, it is usu­al­ly because they worked with all the nec­es­sary tools, tech­niques and resources. Mar­ket­ing, whether your busi­ness is online or offline, plays a vital role in bring­ing […]

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08 Feb 2017
Image of Financial Adviser brainstorming social media ideas.

Social Media Tips for Accountants

Account­ing and social media, two peas in a pod, right? We’re kid­ding, these aren’t two words you com­mon­ly hear togeth­er, but social media can be a suc­cess-alter­ing strat­e­gy for accoun­tants. Dig­i­tal mar­ket­ing is no longer a way to boost sales; it is essen­tial to find­ing clients, mak­ing sales and keep­ing con­sumers as loy­al­ists. If you […]

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12 Dec 2016
image of financial accountant working.

Digital Marketing for Accounting Firms

It isn’t every day that we hear dig­i­tal mar­ket­ing and account­ing in the same sen­tence. It seems odd to pair two ser­vices that at face val­ue, have noth­ing to do with one anoth­er. Account­ing and finan­cial firms have a tan­gi­ble prod­uct to offer, and their clients expect results, peri­od. So what could social media and […]

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26 Aug 2016
Kanye West Detroit Pop Up store at Lakeside Mall in Sterling Heights, Michigan

What SMB’s Can Learn From Kanye West’s Detroit Pop-up Shop

If you haven’t heard of the out­spo­ken Chica­go raised record­ing artist and fash­ion mogul know as Kanye West, may I ask you where you’ve been since 2000? He is found almost every­where, in main­stream media to retail and is always trend­ing from tabloids to blogs.  Maybe you are not that into main­stream hype and like […]

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18 Jul 2016
Social media strategy

How to Implement a Content and Social Media Strategy that Propels Your Brand Forward

There was a time not so long ago when all we had to do to be play­ers in the social game was to show up. Have a Face­book page. Be search­able on Insta­gram. Have a cou­ple of videos on YouTube. That ship has long sailed. Today, busi­ness­es need an active, dis­tin­guished voice and pres­ence on […]

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27 Jun 2016
marketing campaigns

Unusual Marketing Campaigns That Really Can Work

What are the best ways to grab an audience’s atten­tion? The Inter­net! The inter­net! Yes, we know. But how do we end up on the Inter­net? What’s the con­cept that we film or gift as a cam­paign incen­tive that goes viral and reach­es mil­lions? There are so many tricks of the mar­ket­ing trade, it can […]

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27 May 2016

Why You Need a Digital Marketing Strategy

The dig­i­tal age is upon us and impacts near­ly every aspect of the typ­i­cal Amer­i­cans’ life on a dai­ly basis. A large per­cent­age of Amer­i­cans have cell­phones and tablets that can surf the Inter­net faster than home com­put­ers from just about any­where in the coun­try. Con­sumers have access to unlim­it­ed infor­ma­tion regard­ing prod­ucts and ser­vices […]

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