EM360 Digital Blog

12 Dec 2016
image of financial accountant working.

Digital Marketing for Accounting Firms

It isn’t every day that we hear dig­i­tal mar­ket­ing and account­ing in the same sen­tence. It seems odd to pair two ser­vices that at face val­ue, have noth­ing to do with one anoth­er. Account­ing and finan­cial firms have a tan­gi­ble prod­uct to offer, and their clients expect results, peri­od. So what could social media and SEO ser­vices have to do with finance?

Get­ting more busi­ness, of course. Today, our soci­ety is hyper aware of their mon­ey. We’ve lived through a reces­sion- some of us mul­ti­ple- so we under­stand the ram­i­fi­ca­tions should we forego atten­tion to our bank accounts. More demand from the pub­lic to main­tain finances has sprung a surge of finan­cial firms. Hired ulti­mate­ly on mer­it, good and great firms still need an online pres­ence to gen­er­ate buzz about their brand wor­thi­ness and make sure they are gain­ing a prof­itable share of the mar­ket.

Under­stand­ing dig­i­tal mar­ket­ing is crit­i­cal in estab­lish­ing a promi­nent voice in the account­ing indus­try. With the major­i­ty of con­sumers spend­ing their time across var­i­ous dig­i­tal plat­forms, being present and engag­ing in those areas is essen­tial.

Two of the most pow­er­ful ele­ments in a dig­i­tal mar­ket­ing strat­e­gy are social media man­age­ment and search engine opti­miza­tion. Both dri­ve traf­fic to your site, increase your online promi­nence and help turn prospec­tive clients into loy­al­ists. Let’s take a look at the ben­e­fits of these tools.

Ben­e­fits of social media and SEO for finan­cial advi­sors:  

  • Social media is free! As long as you can devote the time, it is a free, amaz­ing tool to engage with con­sumers, share your brand mes­sage and ele­vate your­self as a source of author­i­ty in the finan­cial sec­tor. Your com­peti­tors, your clients, and prospec­tive con­sumers are all there- get in the ring with them.  
  • Social increas­es vis­i­bil­i­ty. What­ev­er it is that your firm excels at, broad­cast it on social media. If your clients con­tin­u­al­ly pro­claim your exper­tise, boast those com­pli­ments through your social chan­nels. When search­ing for finan­cial experts in Detroit, your brand will imme­di­ate­ly come to the atten­tion of poten­tial con­sumers.
  • Social is an exten­sion of every­thing you already have going on. Whether you are run­ning webi­na­rs on build­ing cred­it or have a new invest­ment pro­mo­tion, use social media to get the word out to more peo­ple.
  • Social media is its name­sake: it is social. You want your brand to have a weighty pres­ence across plat­forms; to be mem­o­rable and a shar­er of mes­sages that enrich the dai­ly lives and invest­ment port­fo­lios of your clien­tele and poten­tial future con­sumers. Use the media to your advan­tage to gain a healthy social sta­tus in the indus­try.
  • Social media is rel­e­vant. Your con­sumers want to know they are tak­en seri­ous­ly and that their inter­ests are regard­ed in the con­duc­tion of your busi­ness. So meet them where they spend their time. Show that that you’re will­ing to come to them as long as they’ll hear the mes­sage you have to pro­vide.
  • SEO prompts your web­site to the top of search rank­ings. As long as your team is knowl­edge­able, you should rank com­pet­i­tive­ly for the key search phras­es that clients are using to search for local firms and for your com­peti­tors.
  • Effec­tive SEO yields high­er traf­fic and high­er traf­fic yields yet again, high­er search rank­ings. The process is cir­cu­lar and builds on itself, but it begins with imple­ment­ing a sol­id search engine opti­miza­tion strat­e­gy and main­tain­ing it through­out the con­stant­ly evolv­ing algo­rithms of search engines.

If you’ve nev­er found your­self ask­ing how to mar­ket your account­ing firm, now is an excel­lent time to start pin­ing over pos­si­bil­i­ties and bet­ter yet, estab­lish­ing answers. EM360 spe­cial­izes in bring­ing small busi­ness­es to the atten­tion of prospec­tive clients across a vari­ety of niche audi­ences. Let our team help with the mar­ket­ing end of busi­ness so that you can focus on what makes your busi­ness the best in the indus­try. To stay on top of dig­i­tal mar­ket­ing trends, sub­scribe to our blog!


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