EM360 Digital Blog

06 Sep 2016
a photo of a laptop keyboard next to a small business diagram

Small Business Marketing That Works

Get­ting the word out on your goods and ser­vices is half the bat­tle. Any air con­di­tion­ing ser­vice provider is in high demand as the mer­cury creeps up or down, and suc­cess­ful entre­pre­neurs know hav­ing a good knowl­edge of mar­ket­ing ideas for small busi­ness is as impor­tant as know­ing the best names in com­pres­sors and con­denser coils.

Get­ting new clients means low­er­ing costs to increase prof­its. In today’s busi­ness world, that means throw­ing your hat into the Inter­net Mar­ket­ing realm and under the big tent of any mar­ket­ing tips for small busi­ness there needs to be a web­site. The busi­ness card that will bring in the most prof­its is in cyber­space and a heat­ing and cool­ing ser­vice that wants to get to the next lev­el needs to have a mod­ern web­site that’s:

  • User-friend­ly – Well-designed web­sites guide read­ers through the expe­ri­ence and make it easy to find the infor­ma­tion they need on all devices—mobile, tablet and com­put­er. Vis­i­tors will only stay on your site for sec­onds before click­ing away to the com­pe­ti­tion if they can’t find the infor­ma­tion they want. That’s why plac­ing tabs that act like index­es are impor­tant. They need to go right at the top or down one side where no one will miss them. Depend­ing on your prospects cir­cum­stances, they may need help fast, the eas­i­er to find your con­tact infor­ma­tion the bet­ter.
  • Loaded with good con­tent – Your web­site needs to inform and cap­ti­vate. Telling clients about your prod­uct or ser­vice with pro­fes­sion­al­ly writ­ten copy, pic­tures, and video sup­plies the three cor­ners of the suc­cess­ful tri­an­gle. Keep­ing the con­tent fresh and rel­e­vant through a blog is also a good idea! It can attract peo­ple who are look­ing for your heat­ing and cool­ing ser­vice online.  One way to accom­plish this is to pro­vide your audi­ence val­ue through top­ics such as sea­son­al heat­ing and cool­ing tips!

HVAC advertising ideas that work

Mar­ket­ing tips for small busi­ness in the HVAC game is about being aware of sea­son­al oppor­tu­ni­ties too. The fall is a great time to switch over from air con­di­tion­ing mar­ket­ing ideas to focus more on home heat­ing ser­vices. Start in Octo­ber and run the cam­paign right through to Novem­ber depend­ing on your cli­mate. No mon­ey down pay­ment options and cash back choic­es are great ideas to stress on a Face­book page or through oth­er social media like Twit­ter or Insta­gram. It also helps to know your competitor’s offers so you can dif­fer­en­ti­ate your mes­sag­ing.

Offer­ing sys­tem replace­ments through an email mar­ket­ing cam­paign is also a great way to sell the idea when you’re look­ing for mar­ket­ing ideas for small busi­ness. In the end, it doesn’t mat­ter whether you’re look­ing at air con­di­tion­ing mar­ket­ing ideas or those for home heat­ing ser­vices. You’ll need to keep an open mind and mix the old and new tech­niques togeth­er so you can reach your tar­get mar­kets bet­ter with social media, the Inter­net and tra­di­tion­al medi­ums such as print.

Finding Advertising Help

If you don’t have the time to do this all your­self, that’s fine. You can hire an expert to take it off of your hands. Find­ing the right com­pa­ny that under­stands mar­ket­ing ideas for small busi­ness so you can dif­fer­en­ti­ate from your com­pe­ti­tion is a good first step. From web devel­op­ment to brand­ing, the firm that you select should have an expert staff that under­stands where you want to take your busi­ness.  Remem­ber, an air con­di­tion­ing ser­vice needs to mar­ket to indi­vid­ual cus­tomers as well as oth­er com­pa­nies that use their ser­vices like con­struc­tion and build­ing firms.

Don’t be afraid to ask ques­tions and expect imme­di­ate answers. Any heat­ing and cool­ing ser­vice should work with mar­ket­ing firms that are flex­i­ble. Most impor­tant­ly they need to have the right ana­lyt­ic tools to be able to mea­sure how well any cam­paign is work­ing and adjust accord­ing­ly.  Hence, it’s more than click and impres­sions.

For more tips and pro­fes­sion­al help on mar­ket­ing strate­gies for small busi­ness­es, sub­scribe to our newsletter—below the com­ments area.


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