EM360 Digital Blog

17 Oct 2016
Images of middle aged woman carrying basket through store. Concept of SEO marketing for local businesses.

Floral Shops and SEO Campaigns

Is it time to mar­ket your flo­ral shop? This is near­ly bet­ter than a win­ter hol­i­day! Maybe it even is! A florist mar­ket­ing plan is a real gem. It is hard to stum­ble upon, but once found, it should be val­ued and fol­lowed. You like­ly already have a stel­lar busi­ness plan for flower shop (right?), and that’s per­fect because we want to com­ple­ment your prof­it poten­tial with the right mar­ket­ing tools. 

Under­stand­ing the flow of SEO is cru­cial. We’ll talk about non-dig­i­tal cam­paign ideas, but you always want pro­mo­tions to line up with your name and rank­ing online. Invest­ing in SEO ser­vices is a smart and sub­stan­tial invest­ment. What fol­lows after is much hard­er to play around with and use to attract the best and most loy­al cus­tomers.

Let’s get start­ed on tips for both. Here are EM360’s Flow­er Shop Mar­ket­ing Ideas and Top SEO Strat­e­gy Insights:

  • Mar­ket online! Obvi­ous? Yes. Duti­ful­ly per­formed? Not so much. You would be sur­prised at how many cam­paigns flower shops run in the store and around town, but don’t back up online. If I’m hand­ed one of your mar­ket­ing fly­ers, and I lose it, how am to find the infor­ma­tion once I get home? I need to be able to search your name and voila! The infor­ma­tion is read­i­ly avail­able on your site or social media pages.
  • Local SEO ser­vices make for the best SEO invest­ment. In some cas­es, it does not pay off to try and rank nation­al­ly. Google already caters its search­es to users’ loca­tions, so it’s in your best inter­est to focus search engine efforts on the local mar­ket!
  • Back­link as much as you can! This can be as sim­ple as sub­mit­ting posts to indus­try blogs (in your area, of course) that include your name and web link. It might require a bit more work, too. Reach out to local flo­ral enthu­si­asts and rel­e­vant blog­gers. Ask if they’ll include you in their list of rec­om­mend­ed brands. Oth­er ways to build links nat­u­ral­ly is by enter­ing trade shows and fairs or donate flow­ers to an upcom­ing event. Search reviews for flow­ers in your area, too. Mes­sage boards are bound to sur­face, and on these, you can tell review­ers about your shop! Include a link to your site and all oth­er infor­ma­tion nec­es­sary to make it easy for poten­tial clients to find you. 
  • Image of young woman holding a bunch of flowers that are on sale outside her shop. Sam­ple prod­ucts around town. Gro­cery stores are a love­ly way to get in front of many cus­tomers but think out­side of the box. Who is your con­sumer? It might be a young woman shop­ping at trendy bou­tiques around town who is like­ly to com­ment on the shopkeeper’s beau­ti­ful flower arrange­ment? And this shop­keep­er might inform her that the flow­ers came from your flower shop, just down the way. The abil­i­ty to show­case your prod­uct seam­less­ly and local­ly like this is a marketer’s dream!
  • Bunch flow­ers accord­ing to cat­e­go­ry and brand them as pack­ages. Con­sumers are always look­ing for ways to tell their friends and fam­i­ly of their love and to deliv­er thought­ful gifts at small mer­ri­ments. Lunchtime pick-me-ups, just-because, today-is-meant-for-sun­shine, lilies-over-lists; get your team togeth­er and be cre­ative with the dain­ty moments you want to cel­e­brate. These cat­e­go­ry names can be catchy, and when sprin­kled through­out your social media pages in the form of hash­tags, it will encour­age your cus­tomers to do the same.

This is just the begin­ning of flo­ral tips, stay up to date with social media and SEO trends by sub­scrib­ing to our blog. If you are ready to get trim­ming on your social media mar­ket­ing in Detroit, come see us at EM360! We will have you set up and sail­ing through florist social cul­ture in no time. 

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