Tag: emotional marketing strategy

23 Aug 2016
woman drinking coffee and reacting to a personalized ad on her phone.

Personalized Marketing Messages Are the Most Effective Way to Win Consumers

Per­son­al­ized adver­tis­ing is nec­es­sary in today’s mar­ket­ing envi­ron­ment. Why, you might ask? There once was a time when con­sumers felt spied on and some­what invad­ed by tar­get­ed mes­sag­ing. Now, it’s expect­ed. Irrel­e­vant ads are a waste of brand and dol­lars and espe­cial­ly, a waste of con­sumers’ atten­tion. Don’t get caught in the mix of com­pa­nies […]

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