EM360 Digital Blog

05 Feb 2016

Were You Aware of the Future of Digital Content

As expect­ed, 2016’s Con­sumer Elec­tron­ic Show took the cake in inno­va­tion, con­sumer prod­ucts and a vision­ary out­look on the next year. Amongst the gad­gets were a one-seater Drone Copter, 8K tele­vi­sions, print­ing cam­eras, new stream­ing ser­vices and self-dri­ving cars. On top of these jaw-drop­ping con­sumer com­modi­ties, new trends for the dig­i­tal foot­print and incu­ba­tor were a buzz.


One of the most edu­ca­tion­al keynotes of the week deliv­ered hard facts on the future of dig­i­tal con­tent. Although the infor­ma­tion was deliv­ered around an axis of the online stream­ing indus­try, the prin­ci­pals apply to the entire dig­i­tal mar­ket­ing sphere. Here they are:


  • On-demand con­tent is no longer a lux­u­ry. It is a neces­si­ty and the norm. If your con­tent can­not be viewed on the viewer’s time­line and plat­form of choice, it won’t be viewed.
    • Stream­ing inside scoop: Net­flix plans to spend over $6 Bil­lion cash on pro­gram­ming this year
  • Qual­i­ty over quan­ti­ty. If the con­tent isn’t new, enrich­ing and high­ly prob­a­ble to make some­one bet­ter off for hav­ing read or watched it, don’t both­er. Con­sumers want to trust you as a go-to source for con­tent, not fluff.
  • Space con­trol. Don’t let your con­tent out of your sight! It is tempt­ing to blast across all your chan­nels, but restrain your­self from doing so. Let your con­tent entice your view­ers or strate­gi­cal­ly place it in the hubs where you know your view­ers feed their enter­tain­ment and edu­ca­tion­al appetites.
  • Data, data, data. Use your data to deter­mine pre­cise­ly what view­ers want to read and watch and then give them just that. Make it orig­i­nal con­tent and you’re locked in their hearts. Remem­ber, you don’t need a lot of it, you just need the pieces to make your view­ers trust your word and con­sid­er you a viable con­tent source for the future.
  • Keep it exclu­sive. When­ev­er pos­si­ble, keep con­tent exclu­sive to your site. Per­haps you part­ner with a YouTube per­son­al­i­ty or Vimeo video­g­ra­ph­er who lim­its their con­tent or col­lab­o­ra­tive con­tent to a rela­tion­ship with you only. Score exclu­sive inter­views and inside trade secrets. Be cre­ative and tap into that exclu­sive con­tent!


It is so impor­tant to stay on top of con­sumer trends as our tech world march­es for­ward with more momen­tum every year. Read­ing between the lines of prod­uct advance­ments helps gar­ner data and key trends of con­sumer con­sump­tion habits – includ­ing those of your web­site! Keep an eye out for the unfold­ing of these evo­lu­tions in 2016. Reach out to EM360 if you need help keep­ing up!


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