Time is money. In this day and age, it is not only the case that consumer attention spans are wickedly short, but none of us can afford to waste time. Especially not on a slow web page load. Website speed is one of the most important aspects of your site. Imagine a user sitting, bored and frustrated, at their computer screen as your page makes their day just a little bit worse. Don’t let your brand fall victim to this awful quality.


Detroit web design boasts some of the most creative work on the web and even better user experiences. However, that isn’t to say that all websites pass our speed tests with flying colors. Expectations are often not met because user demands have been molded by quickest, sleekest, and best designed sites in the game. Just about half of consumers expect a web page to load in less than two seconds. That’s quite a tempo to maintain! But it’s a necessary one. Users aren’t patient (are any of us, really?), and it’s even worse on mobile devices where there is less opportunity to switch tabs and apps while waiting. Nearly three quarters of mobile internet users claim experiences with websites that were too slow to load. With the rapid pace of technological innovation, we can’t expect the consumer expectations to slow and accommodate our slow load time. We must work harder to increase load time rapidity.


Only add new features to your page if your platform can handle it and still perform at the same speed. If it takes too long to load or affects other content on the page, a user isn’t going to stick around to watch/read/use it anyway! Don’t overfill pages with content. This also affects the page’s load time. Opt for more tabs if you must. Swap out content more frequently if you must. Here is a frightening stat from Sean Work to make sure you maintain your website speed: an e-commerce site that makes $100K/day loses roughly $7k/day for a one second page delay. One second! That’s $2.5Million a year!


A Detroit web designer knows better than to let their page lose audience members and potential consumers due to website speed. We can’t stress it enough! Check website speed as often as you check social media. It is a key factor in your online product that will lead consumers to buy your physical product or service.


For consulting on web development Detroit, reach out to an EM360 team member! We love bolstering our local, online community and can’t wait to help you make the most of the online world.

EM360 Digital

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