EM360 Digital Blog

15 Feb 2016

Users Absolutely Dislike This About Websites

Time is mon­ey. In this day and age, it is not only the case that con­sumer atten­tion spans are wicked­ly short, but none of us can afford to waste time. Espe­cial­ly not on a slow web page load. Web­site speed is one of the most impor­tant aspects of your site. Imag­ine a user sit­ting, bored and frus­trat­ed, at their com­put­er screen as your page makes their day just a lit­tle bit worse. Don’t let your brand fall vic­tim to this awful qual­i­ty.


Detroit web design boasts some of the most cre­ative work on the web and even bet­ter user expe­ri­ences. How­ev­er, that isn’t to say that all web­sites pass our speed tests with fly­ing col­ors. Expec­ta­tions are often not met because user demands have been mold­ed by quick­est, sleek­est, and best designed sites in the game. Just about half of con­sumers expect a web page to load in less than two sec­onds. That’s quite a tem­po to main­tain! But it’s a nec­es­sary one. Users aren’t patient (are any of us, real­ly?), and it’s even worse on mobile devices where there is less oppor­tu­ni­ty to switch tabs and apps while wait­ing. Near­ly three quar­ters of mobile inter­net users claim expe­ri­ences with web­sites that were too slow to load. With the rapid pace of tech­no­log­i­cal inno­va­tion, we can’t expect the con­sumer expec­ta­tions to slow and accom­mo­date our slow load time. We must work hard­er to increase load time rapid­i­ty.


Only add new fea­tures to your page if your plat­form can han­dle it and still per­form at the same speed. If it takes too long to load or affects oth­er con­tent on the page, a user isn’t going to stick around to watch/read/use it any­way! Don’t over­fill pages with con­tent. This also affects the page’s load time. Opt for more tabs if you must. Swap out con­tent more fre­quent­ly if you must. Here is a fright­en­ing stat from Sean Work to make sure you main­tain your web­site speed: an e-com­merce site that makes $100K/day los­es rough­ly $7k/day for a one sec­ond page delay. One sec­ond! That’s $2.5Million a year!


A Detroit web design­er knows bet­ter than to let their page lose audi­ence mem­bers and poten­tial con­sumers due to web­site speed. We can’t stress it enough! Check web­site speed as often as you check social media. It is a key fac­tor in your online prod­uct that will lead con­sumers to buy your phys­i­cal prod­uct or ser­vice.


For con­sult­ing on web devel­op­ment Detroit, reach out to an EM360 team mem­ber! We love bol­ster­ing our local, online com­mu­ni­ty and can’t wait to help you make the most of the online world.


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