Tag: sporting goods marketing

07 Mar 2017
Row of multi-colored bikes, black rubber tyres, absorbs, with preaty light.

How Can Sporting Goods Retailers Immerse Their Customers?

Har­ness­ing the atten­tion of the mil­len­ni­al gen­er­a­tion has been a dif­fi­cult objec­tive for many brands over the last half a decade. The mil­len­ni­al atten­tion span is small, mak­ing effec­tive mes­sag­ing espe­cial­ly cru­cial. Mar­keters have only a few sec­onds or a few lines to grab this young mind­set and make con­sumers fate­ful­ly curi­ous in that brand’s […]

Continue Reading