Tag: luxury marketing

Lux­u­ry mar­ket­ing is a cat­e­go­ry of its own. The con­cept start­ed with small brands that real­ized the poten­tial of a glob­al mar­ket, but knew they couldn’t use tra­di­tion­al mar­ket­ing to reach the mass­es. By using tra­di­tion­al mar­ket­ing, lux­u­ry brands would basi­cal­ly remove them­selves from their ele­vat­ed, unat­tain­able posi­tion. Main­tain­ing their exclu­sive sta­tus was vital and […]