EM360 Digital Blog

13 Feb 2016

Successful Detroit Business Owners Are Utilizing These Tools

When I launched my first com­pa­ny, the strug­gle was real. I used to Google my busi­ness and the first twelve Os failed to host my site. The first twelve! We all know if you’re not on the first page, it’s game over. Any­way, I spent a lot of time on my SEO and more impor­tant­ly, looked into local SEO ser­vices. It turns out that local SEO has mar­velous turn­around on Google’s search rank­ings.


When con­sumers con­duct a local search, they’re already in a mode that demands a lev­el of tan­gi­bil­i­ty to their search results. They are look­ing for a local spin stu­dio, a local bou­tique, or a local mar­ket­ing arm to help get their busi­ness off the ground. You want to show up at the top of their local search. Google for busi­ness is so impor­tant! By show­ing up at the top in local search­es, it is more like­ly to get new, attain­able clients to your site and into your shop.


Here are some tips to imple­ment before hir­ing a local SEO com­pa­ny:


Use local key­words in URLs, head­ing tags and title tags. Don’t go over­board in the con­tent sec­tions, but wher­ev­er applic­a­ble, men­tion your city or state. Google will favor you as a top can­di­date for that spe­cif­ic, local search.


List­ing your con­tact infor­ma­tion across all plat­forms is imper­a­tive. How often do you choose a par­tic­u­lar shop or restau­rant because the phone num­ber pops up at the top of Google? I know I do all the time. We are an instant grat­i­fi­ca­tion gen­er­a­tion. Make it easy for your con­sumers. Get on Google My Busi­ness to make it more effi­cient.


Tar­get ads local­ly; con­sumers favor ads that pro­vide imme­di­ate­ly attain­able results.


Reviews are every­thing. We trust the opin­ions of those who had either a great enough or hor­ri­ble enough expe­ri­ence to take the time to write about it. Encour­age your cus­tomers to write pos­i­tive reviews for your busi­ness as much as pos­si­ble. A few of the biggest search plat­forms are Yelp, Google+ Local, Tri­pAd­vi­sor and Urbans­poon. Ask your cus­tomers which sites they favor or type in rel­e­vant key­words and see which site your cus­tomers are most like­ly using to guide their deci­sions.


Include as much con­tact infor­ma­tion as pos­si­ble in your local ads. Depend­ing on your busi­ness, phone num­ber or address might win pri­or­i­ty. Always list hours of oper­a­tion and your ser­vices. Dri­ving direc­tions can be help­ful. Incen­tivize cus­tomers by list­ing cur­rent coupons or spe­cial offers. If you have pos­i­tive rat­ings and reviews to boast, include them!


This advice is crit­i­cal if you are a local busi­ness own­er. Show­ing up on a gen­er­al Google search is advan­ta­geous, but it is also dif­fi­cult. Show­ing up local­ly weeds through a bit of the com­pe­ti­tion and offers a much high­er return on your efforts.  



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