EM360 Digital Blog

13 Sep 2016
a photo of a mobile symbolizing social media and recruitment

How Recruitment Websites and Social Media Work Together

Recruit­ment web­sites are an impor­tant part of your tool­box for a suc­cess­ful busi­ness in that field. How­ev­er, the right mar­ket­ing strat­e­gy for a recruit­ment agency often means tak­ing advan­tage of all the mod­ern tools avail­able includ­ing social media. Busi­ness pro­fes­sion­als know that hav­ing a social media pres­ence and a web­site work­ing togeth­er is the best way for your online busi­ness to be suc­cess­ful.

Good mar­ket­ing strate­gies for recruit­ment agen­cies need to take into account the fun­da­men­tal dif­fer­ences between a web­site and social media pages. For exam­ple, you won’t have as much con­trol over of Face­book page or Twit­ter account in com­par­i­son to a web­site that’s made with Word­Press. For those busi­ness­es that have a web­site at their dis­pos­al, a good mar­ket­ing plan for a recruit­ment agency could include an inte­grat­ed strat­e­gy that takes advan­tage of the strong fea­tures of both sets of tools.

If you plan on using this tech­nique, you should make your web­site the cen­tral part of your social media recruit­ment strat­e­gy.  Try­ing to think of it this way. The web­site is at the cen­ter of the hub with e-mail mar­ket­ing, Twit­ter, Google+, a Face­book page and any oth­er social media around the out­side edges like moons cir­cling a plan­et.

Social media for recruitment agencies best practices

Many peo­ple use social media for week­ly or dai­ly updates. If that’s the case you should try to imple­ment these on your web­site as well for a ful­ly inte­grat­ed approach. In this way, you can use the same con­tent for your social media and web­site and save time.

Blogs are anoth­er use­ful tool that you can use to bridge the gap between your site and social media.  Research has shown over the years that mar­ket­ing pro­fes­sion­als and small busi­ness­es alike pre­fer blogs as a way to get expo­sure and traf­fic. They can be writ­ten and placed direct­ly on a web­site. Social media sites like Face­book and Twit­ter can post back to the blog with a link.

Marketing strategies for recruitment agencies

Keep in mind mar­ket­ing strate­gies for recruit­ment agen­cies should also take advan­tage of the spe­cif­ic ben­e­fits social media tools have. For exam­ple, if you decide to use twit­ter to get your mes­sage across, It’s impor­tant that you under­stand how crit­i­cal it is to use hash­tags. This is the sort of fil­ing sys­tem that social media tool uses, and it’s a great way to fil­ter infor­ma­tion and draw atten­tion to your busi­ness or ser­vice at the same time. For exam­ple, you can geo­graph­i­cal­ly place one of these hash­tags with #NYCre­cruit­ing  to draw atten­tion to the pos­si­bil­i­ties in that city and back to your web­site by proxy.

Final­ly, there’s noth­ing wrong with con­sid­er­ing alter­na­tives to recruit­ment web­sites if you’re start­ing out a lit­tle cash strapped. You can start your mar­ket­ing endeav­or with a Face­book page if you don’t have a lot of mon­ey at the begin­ning. This social media tool allows you to choose an indus­try-spe­cif­ic cat­e­go­ry so prospects will be able to find your busi­ness eas­i­ly. It’s even easy to add a URL from your web­site if you decide to branch out and have one built lat­er on.

Good mar­ket­ing strate­gies for recruit­ment agen­cies rely on sol­id plan­ning and tak­ing advan­tage of the lat­est inno­va­tions.


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