EM360 Digital Blog

13 Apr 2016

So You Own a Weight Loss Company? How to Market it the Correct Way

When we look at online mar­ket­ing weight loss cam­paigns, our eyes don’t usu­al­ly feast upon mes­mer­iz­ing ads. It always seems that unre­al­is­tic trans­for­ma­tion images are on dis­play or some secret is being with­held. Often, a sce­nario that war­rants the need of the ser­vice is dis­played in such an off putting man­ner, we don’t want to iden­ti­fy with the weight loss client. 

It shouldn’t be this way. Soci­ety has lent itself to the trends of a healthy lifestyle and your weight loss com­pa­ny can fit seam­less­ly into this pre-exist­ing mar­ket­ing plat­form.

Let’s take a look at how to fit in as “healthy” and some expert moves to make with your weight loss company’s mar­ket­ing strat­e­gy suc­cess­ful.

First and fore­most, focus on health. Right now, healthy eat­ing and liv­ing are all the rage – as they should be. Use this trendy plat­form to con­nect with your poten­tial con­sumers. Part­ner with pro­duc­ers of sim­i­lar prod­ucts or ser­vices to reach your con­sumers in set­tings where they’re already learn­ing about fit­ness and health. 

Present the prob­lem to your con­sumers as more com­pli­cat­ed than just clock­ing steps and eat­ing green. After all, the prob­lem is more com­pli­cat­ed. If an over­weight per­son is strug­gling to shed pounds, there is like­ly a meta­bol­ic rea­son more com­pli­cat­ed than sit­ting on the couch for too many hours a day. Shine the light on this com­plex­i­ty to your con­sumers. Tell them there’s a big­ger rea­son that they are not los­ing weight, and guess you can help?

You!

That’s right. You have the solu­tion to the com­plex prob­lem that your con­sumer can­not nav­i­gate and reach an end to on their own. Most of us don’t have time to become side-job dieti­cians and nutri­tion­ists, so we don’t know the in’s and out’s of our bod­ies and weight like you do. Remind the con­sumer that you have the answers.

Make sure that what you offer is exclu­sive to your brand and to your consumer’s goals. High­light­ing that with­in your moti­va­tion toward a healthy lifestyle, sup­ple­men­tary prod­ucts or ser­vices are need­ed to address weight loss needs. Pro tip: offer prod­ucts at a dis­count­ed rate to ini­ti­ate sales. It’s impor­tant that every­thing you offer – your mis­sion, your goals, your prod­ucts, your moti­va­tion – are all on brand and part of a healthy lifestyle pack­age.

Last­ly, don’t nar­row your vision too acute­ly on your con­sumer. Notice your sales trends and be open to new types of con­sumers as you see inter­est spike. You’re in the indus­try not just to make sales but to help oth­ers, and those in need of your help could be any type of per­son in the world!

Good luck with imple­ment­ing your mar­ket­ing strat­e­gy and don’t hes­i­tate to con­tact EM360 to get our team on board.

edziolem360

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