EM360 Digital Blog

14 Dec 2015

8 Steps To Create a Successful Pinterest for your business.

Pin­ter­est has been around long enough for busi­ness­es to build and estab­lish an impres­sive page full of catchy infor­ma­tion, tips and ideas. In order to use Pin­ter­est for your busi­ness, you must first under­stand what it is, how it works and how to make it work for you.

Pin­ter­est is a stand-alone Visu­al Social Net­work built around engag­ing visu­al con­tent. Pin­ners can cre­ate, share, col­lect, and repost infor­ma­tion in pic­ture, image or video for­mat. With such an enor­mous poten­tial for bring­ing in traf­fic, there are some need to know actions you must pur­sue in order to lever­age Pinterest’s uncan­ny poten­tial for refer­ring cus­tomers to your busi­ness.

In order to cre­ate a suc­cess­ful Pin­ter­est, make sure you are fol­low­ing these 8 help­ful steps:

1. Plan for pin­ning suc­cess

2. Inte­grate with oth­er social media plat­forms

3. Put pin­ners first

4. Check the source before you pin

5. Curate your col­lec­tion

6. Show what inspires you

  • Take the time to set up your account prop­er­ly and com­plete­ly. Fig­ure out what you will be using your account for. Set up the account with your busi­ness name as well as your com­pa­ny logo.
  • Use the Pin­ter­est busi­ness Cen­ter. You are able to access this site at any time by typ­ing in business.pinterest.com
  • Be sure to include key­words in your descrip­tion. Set up the links to your web­site and social media chan­nels on your pro­file.
  • Pre­pare your blog for pin­ning. You can install these tools from the Busi­ness Resource Cen­ter. Pin it but­ton for web­sites, fol­low me but­ton for web­sites, and pin it and  book­mark it on your brows­er to make it easy to pin from the web.
  • Add Pin­ter­est shar­ing but­tons as well as apps to your oth­er social media plat­forms, such as, Face­book, YouTube, LinkedIn, etc.
  • Link Face­book and Twit­ter. Face­book links only to your per­son­al pro­file, not pages.
  • Begin by ask­ing your­self, what it is that your cus­tomers and future pin­ners care about?
  • Keep in mind the audi­ence you are try­ing to reach.
  • Research what your ide­al cus­tomer is pin­ning.
  • Be copy­write savvy. Be sure to read the fine print first.
  • Check the source of the pin. When you choose to re-pin a post, click the post first to ensure the pin is sourced to a legit­i­mate web­site. This is extreme­ly impor­tant to your cred­i­bil­i­ty as a busi­ness
  • Cred­it your sources
  • Begin by cre­at­ing a few boards to start your col­lec­tion. The best posts are inspir­ing, with spe­cif­ic top­ics as well as pic­tures to draw the pin­ners in.
  • Instead of sim­ply broad­cast­ing your prod­ucts, show what inspires those prod­ucts. Cre­ate boards for the peo­ple, places, ideas, and moods of your brands.

7. Be Authen­tic

  • Use your boards to show your val­ues, per­son­al­i­ty, cul­ture, inter­ests, and prod­ucts.

8. Be Social

  • Com­ment and like just like you would on oth­er social media plat­forms
  • Use names and tag. Use @tags to let the users know you are engag­ing them
  • Say thank you. Be sure to pri­or­i­tize and space out your com­ments. If you tend to post ser­vices. Cre­ate boards that will be attrac­tive to your ide­al cus­tomers
  • Once you start grow­ing your own com­mu­ni­ty, you can pro­mote your account and too often Pin­ter­est might mark them as spam, so be care­ful and choose your respons­es care­ful­ly.


We hope that these tips help you gain vis­i­bil­i­ty. Hap­py pin­ning!


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