EM360 Digital Blog

30 Nov 2016
Fit young woman with her personal fitness trainer in the gym exercising with gymnastic rings

Top Tips for Personal Trainer Marketing

The per­son­al train­ing indus­try has con­tin­ued to grow every year since get­ting its start in the ear­ly 1990’s. Now, what has become a mul­ti-bil­lion dol­lar a year indus­try offers plen­ty of tremen­dous oppor­tu­ni­ties for indi­vid­u­als look­ing to get start­ed in this very pop­u­lar pro­fes­sion. Whether you are an estab­lished train­er with a sol­id clien­tele base or are fresh to the indus­try, all train­ers can ben­e­fit from the effec­tive mar­ket­ing of their ser­vices. Here are three top tips for per­son­al train­er mar­ket­ing that can give you a boost in your busi­ness.

Website Content and Industry Blogs

First and fore­most, you should cre­ate a web­site. Today, no busi­ness, no mat­ter the indus­try or size, should be with­out a web­site. With so much busi­ness tak­ing place dig­i­tal­ly, it is a no-brain­er to cre­ate a pro­fes­sion­al web­site where poten­tial cus­tomers can find all the infor­ma­tion that they need about the ser­vices you pro­vide. Next, you need to take some time and devel­op rel­e­vant and engag­ing con­tent on your web­site. This will do three things for you and your busi­ness. One, it will show your poten­tial clients that you are well edu­cat­ed on the sub­ject man­ner of per­son­al train­ing. Sec­ond, it will help your SEO efforts to increase your website’s rank­ing in search engine results. Final­ly, you will need it for when you want to approach var­i­ous online fit­ness out­lets about writ­ing con­tent for them to expand your reach. This will help gen­er­ate cred­i­bil­i­ty for you, and it will cre­ate anoth­er avenue for poten­tial clients to see your knowl­edge and ser­vices on pop­u­lar web­sites. These fit­ness out­lets will first check out your web­site and its con­tent because they will not just let any self-pro­claimed fit­ness guru devel­op con­tent for them if they are a cred­i­ble source. They will want to be sure that you can add fresh and cap­ti­vat­ing con­tent to their site for their vis­i­tors.

You are Your Brand

Putting a name to your prod­uct is mar­ket­ing 101. Did you devel­op a unique train­ing strat­e­gy or a spe­cial cir­cuit or rou­tine that pro­duces results? Brand it. Come up with a name and run with it. Catchy-named work­out videos and pro­grams dom­i­nate infomer­cials, and there is a rea­son behind it. Hav­ing a catchy name is far eas­i­er for some­one to share and remem­ber when search­ing online than someone’s name. “10-minute Abs,” “Zum­ba,” and “P90X” are all names you have prob­a­bly heard of in the indus­try, and that is because they devel­oped a rou­tine that works and put a name with it. You are your brand. Your knowl­edge is the prod­uct that cus­tomers will pay for, so take advan­tage of this basic mar­ket­ing tac­tic. Every great prod­uct has a name, so why shouldn’t yours? Hav­ing a name for your prod­uct will open up online mar­ket­ing avenues for you. Instead of just hav­ing your name out there asso­ci­at­ed with being a per­son­al train­er, you now have a prod­uct name that can be adver­tised, reviewed, searched and pur­chased as well. 

Social Media

Social media can be an invalu­able tool to use and mas­ter as a per­son­al train­er. It allows engage­ment with cus­tomers on an eas­i­ly updat­a­ble plat­form. Here are some strate­gies to incor­po­rate for your social media pres­ence.

Personal Training Motivational Vector

  • Use social media to lever­age your­self as an expert by seek­ing out the tar­get audi­ence in the niche mar­ket you are try­ing to con­nect with. Build rela­tion­ships with­in those niche mar­kets by mak­ing posts, com­ment­ing and con­tribut­ing. This will gen­er­ate inter­est in your name and brand and pro­mote users to nav­i­gate to your web­site where they will know in a very short amount of time just who you are and what your cre­den­tials are.
  • Dai­ly Tips are a great way to gen­er­ate buzz around your name and prod­uct. Once you have estab­lished your­self with­in the niche mar­kets, you should post a dai­ly tip in some form or anoth­er across all your social media plat­forms (Twit­ter, Face­book, Insta­gram…). Peo­ple will repost, retweet and share your infor­ma­tion since you are now regard­ed as an expert. Your audi­ence increas­es in size every time some­one shares your tip. 
  • Includ­ing a link to your con­tact page on your web­site or the invi­ta­tion to send you a mes­sage on what­ev­er social media plat­form is a must. This pro­vides an easy avenue for users to act on any incli­na­tion that they feel to reach out. Whether it is to ask a sim­ple ques­tion about the post or to inquire about your ser­vices, pro­vid­ing that easy access is key to gen­er­at­ing great poten­tial leads from your tar­get­ed audi­ence. If some­one has to search your name or prod­uct sep­a­rate­ly and find the page to con­tact you on their own, by that time most peo­ple have lost the inter­est to do so. 

What­ev­er your dig­i­tal mar­ket­ing and adver­tis­ing needs may be, EM360 pro­vides excep­tion­al ser­vice and results to their cus­tomers. From SEO to social media mar­ket­ing ser­vices, find out more infor­ma­tion today about how EM360 can improve your dig­i­tal pres­ence. Why not request a pro­pos­al today. To get more great tips spe­cif­ic for your indus­try, sub­scribe to our blog and get noti­fied when new con­tent is pub­lished!

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