EM360 Digital Blog

01 Nov 2016
Pretty, young woman choosing the right furniture for her apartment in a modern home furnishings store.

Money Making Ideas for the Furniture Industry

Fur­ni­ture is not the eas­i­est indus­try to go into, even though it might be the most exquis­ite. The trou­ble with mov­ing fur­ni­ture inven­to­ry is that pieces are expen­sive and long-last­ing. Con­sumers gen­er­al­ly look at fur­ni­ture as invest­ments, pur­chas­ing every few years, maybe even longer in between. Unless you live in an area that is boom­ing with real estate devel­op­ment, you need to get cre­ative with how you incite the pur­chas­ing pow­er in your cus­tomers. Let’s look at a few of the best mon­ey mak­ing ideas for the fur­ni­ture indus­try.

Open house showings

These are a clever way to get your name on the street and your pieces in front of con­sumers with­out need­ing them to walk into the store. Net­work in your local area and see if you can help pro­vide the fur­ni­ture for open hous­es, new homes or show­rooms in new build­ings. Clients will often fall so in love with the stag­ing of the space that they request the same set-up after or with pur­chase. If this hap­pens often, you can work out a finan­cial arrange­ment with the real­tors or home own­ers. Addi­tion­al­ly, there are so many new home own­ers walk­ing through open hous­es. Even if they don’t love the space, they’ll see the fur­ni­ture and are sure to be in your store in the com­ing weeks or months. 

Giveaways

The trick about Give­aways is giv­ing away some­thing sub­stan­tial enough to moti­vate con­sumers to par­tic­i­pate in the raf­fle or social media cam­paign. Fur­ni­ture is an amaz­ing give­away! No mat­ter the size, its val­ue is sig­nif­i­cant to some­one. Use small­er pieces to gen­er­ate buzz about your brand. Use more expen­sive pieces to give some­thing of val­ue to your con­sumer base. Remem­ber, it is impor­tant to align your cam­paign tac­tics with insight on your con­sumer base.

Customer appreciation events

These are nec­es­sary!! It gets cus­tomers in the store. It lets them know you care that they feel they’re part of a fam­i­ly. Part of some­thing big­ger. Part of a brand that cares about their place in the busi­ness. Even if you do not see a spike in sales on these days, you’ll slow­ly curate that loy­al con­sumer base you want. Every new place they pur­chase, new friends that move into town and upgrades as life grows will require invest­ments, and now they will come to you.

Make it as easy as you can afford

The biggest sell­ing point if you can make it work in your busi­ness mod­el? The abil­i­ty to finance in-store and at pur­chase. Big invest­ments are sig­nif­i­cant­ly less daunt­ing when their price tag is halved or twelfth-ed the day of sale. 

Social Media service team

It might be worth the invest­ment to hire a pro­fes­sion­al social media team (like us!). Social media pro­fes­sion­als make it easy to nav­i­gate the large (some­times daunt­ing) world that it is our newest, biggest space to pro­mote and play in as adver­tis­ers. Get up to speed on how to imple­ment an effec­tive Insta­gram adver­tis­ing cam­paign. Learn more about the perks of adver­tis­ing on Pin­ter­est, and find the right Face­book tar­get audi­ence before speak­ing too much of your bud­get.

Survey the competition!

It is so mas­sive­ly essen­tial to see what your com­peti­tors are up to. You nev­er have to use the same tac­tics, but be aware of how con­sumers are shop­ping and enjoy­ing oth­er brands that you’re up against. Remem­ber, cus­tomers see fur­ni­ture as invest­ments. They want to jive with a brand that they can count on for many, if not all, of those pur­chas­es. Be their go-to!

It is going to be quite an invest­ment of your own to get busi­ness boom­ing, but it will be so worth it when you arrive at the top of the fur­ni­ture hill! Once you are ready to take steps toward a dig­i­tal mar­ket­ing cam­paign you can real­ly own, get in touch with EM360, the most reli­able experts for social media in Detroit. To stay up to date on all mar­ket­ing and social media trends in your indus­try, sub­scribe to our blog. 

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