EM360 Digital Blog

14 Dec 2015
marketing tips

Marketing Tips to Consider

An effec­tive mar­ket­ing strat­e­gy will help you define the over­all direc­tion and goals for your busi­ness. Your strat­e­gy should artic­u­late how you are going to deliv­er your prod­ucts or ser­vices in ways that will sat­is­fy your cus­tomers.

Once you have defined your tar­get mar­ket, you need to start devel­op­ing and imple­ment­ing tac­tics to reach them.

You will need to iden­ti­fy the fac­tors which will turn your strat­e­gy into a real­i­ty in your mar­ket­ing plan.

First con­sid­er your prod­uct and ser­vice

What prod­uct or ser­vices are you going to offer? Dis­cuss the brand­ing, the fea­tures and ben­e­fits you offer, and what makes your ser­vice or prod­ucts dif­fer­ent from your competitor/s.

Con­sid­er the price

Set­ting the right price for your product/s or service/s will help max­i­mize prof­its and build loy­al rela­tion­ships with your cus­tomers.

Pro­mote your busi­ness

If you’re unclear how to begin mar­ket­ing your busi­ness, con­sid­er the audi­ence. Direct­ing your pro­mo­tions at the cor­rect audi­ence makes a world of dif­fer­ence. Pro­mo­tion is all about attract­ing the right peo­ple.

Qual­i­ty ser­vice makes for repeat cus­tomers

Peo­ple come back when the ser­vice and buy­ing expe­ri­ence is pos­i­tive.

Make it a goal to meet your cus­tomers’ needs, no mat­ter how spe­cif­ic. When start­ing out this will only help you gain loy­al and per­ma­nent cus­tomers. Always answer inquires, time­ly, and pro­fes­sion­al­ly using the method that they had cho­sen to con­tact you. Some clients feel more com­fort­able send­ing an email to inquire about a prod­uct or ser­vice, you want com­fort­able clients. Con­form to their needs, they will remem­ber this.

Your envi­ron­ment

Con­sid­er whether your place of busi­ness is pre­sentable to your tar­get. This goes back to con­sid­er­ing you audi­ence.

For exam­ple: If you have a nurs­ery sup­ply store, your inven­to­ry should be pro­tect­ed from hands. The store should be clean, easy to walk from one sec­tion of your store to the next, (con­sid­er­ing the state of some preg­nant shop­pers) and should inspire shop­pers to pur­chase amaz­ing gifts and mate­ri­als for par­ent­hood.

The phys­i­cal envi­ron­ment where your prod­ucts or ser­vices are sold and deliv­ered can have a sig­nif­i­cant impact on how your cus­tomers’ expe­ri­ence your busi­ness. The phys­i­cal envi­ron­ment can be the qual­i­ty of the fur­nish­ings in your con­sult­ing rooms, the design of your recep­tion area, or (if not a phys­i­cal loca­tion) it can be your web­site and how eas­i­ly the pur­chas­ing process is set up.

We hope a few of these mar­ket­ing tips can give your busi­ness the trac­tion you need to reach new heights and as always, we are here to help, grow­ing your busi­ness is what we do best!


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