As a small business, there is an enormous effort that goes into winning clients. Pitted against big brands in reputation and online ranking, every new customer is a success. As an HVAC company, the length of stride to champion a new client is even greater.
Big house names generally precede client searches for HVAC services. They’ve been around forever and come with long-standing merit in the industry. What customers don’t know is that you exist! Whatever your competitive advantage is- price, service, time, etc. – you need a way to spread the word and start gaining more, deserved business.
So how can you do it?
You’ve heard it time and time again. You need social media for business. Promoting business through social media is one of the most efficient ways to reach your new and existing audience; to stay relevant, and to chime in at the right time on the right conversations to enlist new biz.
Is one of your Twitter followers commenting on how freezing her apartment is? Who’s there to tweet back and offer to save the day? You are! Staying on top of small activity can come with some of the greatest rewards.
Does an HVAC really need to have the best website in town to provide good services? No. Will it help you win business? Probably! Before a customer has a chance to see the first-hand reliability of your work, they’re going to need a reason to trust you. A polished site is your first impression. It tells your customer you’ve taken the time to keep your tech fresh, even though it’s not the core of your business.
Additionally, proper website management allows you to work your way up in the Google search engine, leading ultimately to more business.
Here’s an excellent angle, especially in low season. Check out what prices your competitors are offering and blast a limited-time, cheaper solution. Money talks!
In the high season, focus on expressing your superior value; lower the emphasis on any monetary amounts.
Don’t hesitate to ask clients who have expressed satisfaction to refer you to further, future business. With excellent service, any customer will be happy to help a budding business branch out.
These general principals can be applied to your strategy for overall growth or to help pick up business during slower months.
It’s always a good idea to look into new tips on how to improve your business. The leaders only stay at the top through constant innovation and effort, and at EM360, we believe you can too! Contact our team to discuss your social media business strategy and any other digital marketing endeavors you wish to take.