With technology where it is at today, video email is not only becoming much more common, but most importantly becoming easier to accomplish than it was even two years ago. Even though it is much easier, that doesn’t mean it is without complications. You need to figure out your method of how to send video through email, which can be a bit stressful. The following tips will educate you on some of the most commonly used methods of placing videos in email.

VIDEO AS AN ATTACHMENT

Sending email videos as attachments is the oldest but most reliable method for achieving the task at hand. It is as simple as composing an email and when you are finished, attaching it like you would a standard document or photo. But you will need to take a few things into account:

  • File size limitations
  • Supported formats
  • Sending Speeds

All of these are crucial for the ease of sending your videos through email. However, they are not a deal breaker for most people. There are many free websites, as well as free computer software that allows the user to compress any video down to the proper size and format for most email clients. With a little leg work, you will be attaching videos in no time.

EMBEDDING VIDEO IN EMAIL

The ability to embed video in your emails is something that became popular with the use of HTML-5 emailing. This is a staple when it comes to video email marketing. This is a perfect option if your company is wanting to add videos to their newsletters, or anything else along these lines. However, as with the attachment method, there are some factors that you should keep in mind:

  • Need to understand HTLM coding
  • Reasonable expectations of video playback
  • Not all email clients are HTML-5 compatible

Again, none of these are deal-breakers for most people, but they need to be addressed. If you are not familiar with coding, you will need to hire someone to do this for you. There are options available to you, at a cost of course, but they offer very professional emails that will set you apart from many people in marketing. While these methods won’t be for everyone, video in email marketing is pretty much a must do in the industry these days.

If neither of these methods work out for you, you can always fallback on using a free storage service, such as Dropbox or Google Drive, to host your videos and just place the link to the video within the email itself. Granted, this method might not be as visually impressive as the HTML-5 method, but it is a sure way of making sure your video will get to all intended parties without any complications.

EM360 Digital

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