EM360 Digital Blog

04 Mar 2016

How to Get Funded on Kickstarter

So what is Kick­starter and why should you care? Kick­starter is a fund­ing plat­form for cre­ative projects, includ­ing but most def­i­nite­ly not lim­it­ed to films, games, music, art, design, tech­nol­o­gy, and all is brought to life through direct sup­port from ambi­tious, inno­v­a­tive, and imag­i­na­tive peo­ple, peo­ple like your­self.

How to start a Kick­starter Cam­paign?

The suc­cess of your Kick­starter projects pure­ly rely on your abil­i­ty to acquire donors to fund your projects. In order to get the fund­ing, you need for your cam­paign you must grab the atten­tion of your fans and sub­scribers who will inevitably turn into donors if done prop­er­ly.

How to start a Kick­starter…?


  • Make sure your idea is sol­id: Your prod­ucts must bring sig­nif­i­cant val­ue to your audi­ence, also known as “back­ers.” The key to the func­tion­al­i­ty of your prod­uct resides in the choice of mate­ri­als you decide to use, the cus­tomiz­able capa­bil­i­ties for your back­ers, as well as the intel­li­gence you incor­po­rate into your prod­ucts design.


  • Choose a prod­uct that you believe in: In order to raise mon­ey for your project, you must not only per­fect the pitch, you also have to prove to your back­ers that your prod­uct is worth invest­ing in and the best way to do that is by prov­ing your moti­va­tions as an inven­tor to raise mon­ey while cre­at­ing a per­son­al con­nec­tion with your back­ers indi­vid­u­al­ly


  • Pre­pare for your launch: The prepa­ra­tion is just as impor­tant as the pre­sen­ta­tion. The more time you spend prepar­ing your cam­paign, the high­er the chances of suc­cess. Make sure that your under­stand­ing of your prod­uct is sol­id, make sure that you are aware of the rea­son­ing why you cre­at­ed your cam­paign the way you did along with how to plan to fol­low through. The last thing you want to do is lose cred­i­bil­i­ty due to mak­ing promis­es you can­not ful­fill.


  • Per­fect your pre­sen­ta­tion: The voice you use to com­mu­ni­cate with your back­ers should be pro­fes­sion­al, com­pe­tent, and relat­able. Every­thing that you put on your page, your video, write up, brand­ing, and pho­tos must por­tray pro­fes­sion­al­ism as well as con­sis­ten­cy. Take into account any obsta­cles that could pos­si­bly arise and oth­er impor­tant infor­ma­tion regard­ing your cam­paign, such as your man­u­fac­tur­ing costs, sup­ply chains, poten­tial lead times, pack­ag­ing options, or ship­ping rates.

Kick­starter tips

  1. Phras­es that indi­cate back­ers will receive some­thing in return for their dona­tion have a ten­den­cy to get fund­ed. The more you give your donors in terms of rewards, the more fol­low­ers you can make aware of your cam­paign.
  2. Yes, Phras­es- “pledged will,” “also receive two,” “men­tion your” are all indi­ca­tors of some kind of reward and has proven rather suc­cess­ful in gain­ing back­ers. “Good kar­ma,” “encour­age­ment,” “Giv­en the chance,” and “as peo­ple” are also suc­cess­ful and are bet­ter to use above any phrase that may hint at des­per­a­tion.
  3. The big­ger your goal, the less like­ly you are to achieve it, be real­is­tic.


Cre­at­ing a Kick­starter cam­paign could be just the thing you need to get the fund­ing required to per­fect and out­source your prod­ucts.


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