EM360 Digital Blog

07 Dec 2016
Image of a woman's face and plastic surgeons.

10 Social Media Marketing Tips for Cosmetic Surgeries

Cos­met­ic surgery mar­ket­ing trends are con­stant­ly chang­ing and con­se­quent­ly, keep­ing up is a time-con­sum­ing chore! Thank­ful­ly, we are here to elim­i­nate that stress in your life and get down to busi­ness on social media trends in the plas­tic surgery indus­try. With­out fur­ther ado, here are some key tips to keep in mind:

Top 10 Social Media Marketing Tips for Cosmetic Surgeries:

  1. Plan! Nev­er saw your­self as a plan­ner? Now is your time to shine. But seri­ous­ly, uti­liz­ing auto­mat­ed social media man­agers (try Hoot­suite and Tweet­deck) will save you time and aggra­va­tion. There are going to be times when you need to post on the fly, of course. But most days leave us in a whirl­wind of new busi­ness and remem­ber­ing to post that ban­ner about tomorrow’s sale or today’s hol­i­day cheer gets pushed to the bot­tom. Sys­tems like Hoot­suite allow you to pre-cre­ate posts and have them auto­mat­i­cal­ly uploaded to your page.
  2. Inter­act. Think of it as 1:10. For every per­son you want com­ment­ing on your pho­tos and inter­act­ing with your brand, inter­act with ten fol­low­ers. The more engaged you are on social media, the more rec­i­p­ro­cal your fol­low­ers will be.
  3. Know what’s trend­ing. This is espe­cial­ly huge in cos­met­ic surgery. Search which ser­vices in the plas­tic surgery indus­try are trend­ing and post accord­ing­ly. If a large sec­tor of your audi­ence is out chat­ting about cer­tain cos­met­ic top­ics, the tim­ing is excep­tion­al for you to join the con­ver­sa­tion or to cut in with a pro­vid­ed solu­tion.
  4. Label where you can. Label­ing pho­tos, videos, and posts might seem tedious, but over time it will help boost your vis­i­bil­i­ty in search­es.
  5. Con­tent is qual­i­ty. If you don’t want to watch it or read it, don’t post it. Con­tent should be well bal­anced between cul­tur­al­ly rel­e­vant, sci­en­tif­i­cal­ly explana­to­ry and most impor­tant­ly, enter­tain­ing.
  6. Brand your plat­forms. Keep your aes­thet­ic cohe­sive across all plat­forms. This includes your web­site! For dif­fer­ent plat­forms, you are going to use dif­fer­ent types of con­tent, but your tone and aes­thet­ic should still be iden­ti­fi­ably sim­i­lar.
  7. Free “future look” con­sul­ta­tion. Use the pow­er of your social media net­works to lever­age a free con­sul­ta­tion for a “future look.” Run the pro­mo­tion dur­ing low sea­sons or use it as a way to gain more fol­low­ers by requir­ing con­tes­tants to tag friends in the com­ments sec­tion.
  8. Past patients are ambas­sadors. Your pre­vi­ous clients are your walk­ing tes­ti­monies, don’t for­get that! But don’t let them get away with only walk­ing around the city as a dis­play of your art­work. Instead, ask them if they’d be inter­est­ed in being a brand ambas­sador. Lever­age their social media net­works to enhance your own. If clients are shy about an ambas­sador role, maybe they would be open to a pri­vate refer­ral for which you can offer an incen­tive.
  9. Lis­ten to social media. Besides sur­vey­ing what is trend­ing on social media, look at the life­line of cos­met­ic surgery top­ics across plat­forms. Whose voic­es are promi­nent on the pages? What are the over­all opin­ions on cos­met­ic surgery? You can adjust your tone in your posts to cater to the cur­rent per­cep­tion of cos­met­ic surgery, which will make your prospec­tive clients feel more com­fort­able in your care.
  10. Nev­er lose sight of your goal. Social media can be so fun that some­times, it can get dis­tract­ing. Don’t get lost in the buzz of pho­tos and high ‘like’ num­bers. Remem­ber, you are here for new busi­ness (or anoth­er goal, all goals are good goals!), so look at which posts actu­al­ly gen­er­ate a new client in the door. Stick with those.

You might be think­ing, “I need a social media mar­ket­ing ser­vice if I’m every going to stay on top of all this social chat­ter.” You are not alone! Join the major­i­ty of busi­ness­es turn­ing to out­side help for plas­tic surgery mar­ket­ing ideas. When you’re ready, give EM360 a shout. We are here for all of your social media Detroit needs. Sub­scribe to our blog for up to date social media trends!


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