12 Jan 2016

What is Website Branding and Why is it Important?

As a Tech­ni­cal Writer, I helped com­pa­nies estab­lish and main­tain doc­u­men­ta­tion that adhered to the brand­ing guide­lines in place for that com­pa­ny.  Over time, cus­tomers become inured to a par­tic­u­lar look and feel for the doc­u­men­ta­tion they encounter from dif­fer­ent com­pa­nies.  Often­times, it’s not even some­thing we acknowl­edge on a con­scious lev­el.  We just ‘know’ […]

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07 Jan 2016

Video SEO Tips That Can Impact Your Rankings

Fight­ing to find the best SEO ser­vices and prac­tices can be just that: a fight. It seems the Inter­net is cloud­ed with best prac­tices and best providers. Some­times, there’s so much advice, it clouds our abil­i­ty to sift through the infor­ma­tion and find the pieces most rel­e­vant to our own busi­ness­es. Prac­tice hon­ing in on […]

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14 Dec 2015

8 Steps To Create a Successful Pinterest for your business.

Pin­ter­est has been around long enough for busi­ness­es to build and estab­lish an impres­sive page full of catchy infor­ma­tion, tips and ideas. In order to use Pin­ter­est for your busi­ness, you must first under­stand what it is, how it works and how to make it work for you. Pin­ter­est is a stand-alone Visu­al Social Net­work built around […]

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14 Dec 2015
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Marketing Tips to Consider

An effec­tive mar­ket­ing strat­e­gy will help you define the over­all direc­tion and goals for your busi­ness. Your strat­e­gy should artic­u­late how you are going to deliv­er your prod­ucts or ser­vices in ways that will sat­is­fy your cus­tomers. Once you have defined your tar­get mar­ket, you need to start devel­op­ing and imple­ment­ing tac­tics to reach them. You will need […]

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10 Dec 2015

Social Media and Your Business

Tech­nol­o­gy today has opened many doors for com­mu­ni­ca­tion, inter­ac­tion, and shar­ing.  As the years have pro­gressed, the ben­e­fits of today’s tech­nol­o­gy has been over­looked. With that said it may not come as a sur­prise to know that some busi­ness­es still do not mar­ket on social media plat­forms. Here are some ben­e­fits to social media that […]

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04 Dec 2015

Why You Need a Marketing Strategy

A mar­ket­ing strat­e­gy is your guide to suc­cess­ful­ly pro­mot­ing and grow­ing your busi­ness. A good mar­ket­ing strat­e­gy will help you answer key ques­tions about your busi­ness: How will you posi­tion your com­pa­ny in the mar­ket? How will you dif­fer­en­ti­ate from your com­peti­tors? How will you reach your cus­tomers? What are your sales goals? Where will […]

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11 Nov 2015

Build Your 360 Digital Marketing Detroit Solution

EM360 is pleased and excit­ed to announce the unveil­ing of our redesigned web­site — and we built it with your spe­cif­ic needs in mind. The new EM360 Dig­i­tal Detroit web design intro­duces improved tech­nol­o­gy with respon­sive design and fea­tured case stud­ies. These case stud­ies allow us to share what we’ve done so well since the late […]

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08 Sep 2015
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Stages of the startup lifecycle

Birth, growth, repro­duc­tion, and death. In the same way as humans go through life stages, star­tups go through phas­es that entre­pre­neurs should be aware of in order to effec­tive­ly guide their projects. Max Marmer, founder of Start­up Genome, presents six. It seems essen­tial to know how to face each of them so the start­up sur­vives: […]

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08 Sep 2015
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What make a brand successful?

With the vol­ume of com­pe­ti­tion that busi­ness­es face in most indus­tries, it’s nev­er been more impor­tant to stand out and devel­op a unique iden­ti­ty and val­ue propo­si­tion through strate­gic brand­ing. While it’s obvi­ous­ly impor­tant to offer a qual­i­ty prod­uct or ser­vice, effec­tive brand­ing is often at the heart of the com­pa­nies that thrive. Accord­ing to […]

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08 Sep 2015
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New design trends

Who can for­get the GIFs of the ‘90s, or the more up-to-date focus on flat design? Recent­ly, we’ve seen a surge in pop­u­lar­i­ty of respon­sive web design, as more and more sites join the dri­ve to become ‘mobile ready’ which is now even more impor­tant in the wake of Google’s Mobile Friend­ly update. Let’s exam­ine […]

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