As a Technical Writer, I helped companies establish and maintain documentation that adhered to the branding guidelines in place for that company. Over time, customers become inured to a particular look and feel for the documentation they encounter from different companies. Oftentimes, it’s not even something we acknowledge on a conscious level. We just ‘know’ […]
Fighting to find the best SEO services and practices can be just that: a fight. It seems the Internet is clouded with best practices and best providers. Sometimes, there’s so much advice, it clouds our ability to sift through the information and find the pieces most relevant to our own businesses. Practice honing in on […]
Pinterest has been around long enough for businesses to build and establish an impressive page full of catchy information, tips and ideas. In order to use Pinterest for your business, you must first understand what it is, how it works and how to make it work for you. Pinterest is a stand-alone Visual Social Network built around […]
An effective marketing strategy will help you define the overall direction and goals for your business. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your customers. Once you have defined your target market, you need to start developing and implementing tactics to reach them. You will need […]
Technology today has opened many doors for communication, interaction, and sharing. As the years have progressed, the benefits of today’s technology has been overlooked. With that said it may not come as a surprise to know that some businesses still do not market on social media platforms. Here are some benefits to social media that […]
A marketing strategy is your guide to successfully promoting and growing your business. A good marketing strategy will help you answer key questions about your business: How will you position your company in the market? How will you differentiate from your competitors? How will you reach your customers? What are your sales goals? Where will […]
EM360 is pleased and excited to announce the unveiling of our redesigned website — and we built it with your specific needs in mind. The new EM360 Digital Detroit web design introduces improved technology with responsive design and featured case studies. These case studies allow us to share what we’ve done so well since the late […]
Birth, growth, reproduction, and death. In the same way as humans go through life stages, startups go through phases that entrepreneurs should be aware of in order to effectively guide their projects. Max Marmer, founder of Startup Genome, presents six. It seems essential to know how to face each of them so the startup survives: […]
With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive. According to […]
Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design? Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update. Let’s examine […]