With the world of smart phones and tablets finally reaching a point that they are almost in every home world wide, it’s a reasonable assumption that marketing strategies might want to start taking advantage of this. It’s a simple fact that when the world of email started to take over, that it would have to evolve eventually. That day has finally come. Recent studies have shown that 48% of all email is read on cell phones, or other mobile devices. So, if you are in the business of marketing, or just looking to market something on a personal level, you may want to consider optimizing your email for mobile devices.
This is not necessarily pertaining to actual written emails, because we all know that those show up on smart phones pretty much how they would on your home computer. But in the world of marketing, HTML emails are a high value. It’s practically sending out a newsletter with everything that you are offering. These have a tendency to sometimes not play well with your mobile device. But you can optimize them to cellular devices with little to no effort on your part.
Why would you want to do this? From 2014 to 2015 the amount of mobile emails sent and received jumped 9.8%. That may not sound like a lot, but indeed it is. With consumers out there becoming more and more comfortable with interacting with email, revenue from mobile email marketing is increasing. There are still those out there that are on the leery side, because of all the spam and identity theft issues that happen with emails on a daily basis. The positive note to this, is that it isn’t hurting the bottom dollar to those who continue to push their products in this manner.
That being said, let’s get back to why optimizing for mobile devices is so important. I mentioned that 48% of all email is opened on mobile devices. But 69% of that email is almost immediately deleted because they are not optimized for the platform, causing email marketers to lose 89% of their leads. This is not good for your business. So if you want to jump to the front of the line in the marketing world, this is just one small piece of advice that will be beneficial to you, as well as your clients.
