EM360 Digital Blog

20 Jan 2016

3 Reasons Google Is A Necessity For Detroit Business Owners

In this day and age, if you’re part of a dig­i­tal mar­ket­ing agency, you’ve prob­a­bly come across Detroit busi­ness own­ers that might not real­ize the neces­si­ty for com­pa­nies such as Google. Sure, they may be famil­iar with it as Google came into the pub­lic eye as “the search engine to kill all oth­er search engines”, but now they’re so much more. The fol­low­ing is a few rea­sons why Google is a neces­si­ty for the Detroit dig­i­tal mar­ket, as well as any oth­er Detroit busi­ness own­ers out there with phys­i­cal brick and mor­tars.

The sim­ple thing for you all to keep in mind is Google My Busi­ness (business.google.com). This has rev­o­lu­tion­ized the world of busi­ness in ways that peo­ple have nev­er thought before. The first rea­son comes in the form of Google Ana­lyt­ics. Any dig­i­tal mar­ket com­pa­ny, in Detroit or any oth­er city, can keep track of the traf­fic hit­ting your busi­ness web­site, as well as any oth­er pres­ence you may have on social media plat­forms. This is a key fac­tor in being able to see how your company’s mar­ket­ing is reach­ing con­sumers. With a sin­gle glance at the ana­lyt­ic results, you’ll be able to pin-point the areas that are work­ing per­fect­ly, as well as iso­late the areas need­ing a lit­tle more work.

When is comes to dig­i­tal mar­ket­ing, Detroit busi­ness own­ers and all busi­ness own­ers for that mat­ter; should always keep in close con­tact with clients, employ­ees, and even stock hold­ers. The use of Google Hang­outs will make this eas­i­er than it has ever been before. Don’t let the name fool you, it isn’t a spot that teenagers hang­out with their friends, or any­thing like that nec­es­sar­i­ly. They used the name for it so stick in the mind of the user. This is a great appli­ca­tion to hold all your con­fer­ence calls and meet­ings. With the use of this appli­ca­tion, you have access to video chats, text chats, and you’ll be able to bring in any dig­i­tal file sup­port­ed by the appli­ca­tion to share with all the oth­ers on the call. So if you have a pre­sen­ta­tion that needs to be shown, but you can’t find a way to get to the office because you’re sim­ply out of town; you can still give the pre­sen­ta­tion from any­where you have access to the Inter­net.

Maybe one of the biggest advan­tages to Google My Busi­ness is that it con­nects to your social Google+ page and has access to “free” focus groups to get cus­tomer feed­back and input. We all love to hear the word free and with your Google+ page, your busi­ness can hold live ques­tion and answer ses­sions with your con­sumers. This affords you the abil­i­ty to go right to the source and get all the nec­es­sary infor­ma­tion your com­pa­ny has been look­ing for since the day you first opened your doors.

Take advan­tage of all the tools avail­able to use at your dis­pos­al with Google. Every­thing is right there, in one spot for easy access, at the con­ve­nience of you, the user. I hope this has opened your eyes to the pos­si­bil­i­ties out there for you. I also hope your busi­ness can take itself to the next lev­el using tech­nol­o­gy specif­i­cal­ly designed to do just that.


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