PPC MARKETING
eM360’s expert paid media team partners with you to make the top paid social and search platforms work for you and not the other way around. We strategically position your messages in-front of only the most relevant audiences and provide exceptional cost-effective results.
WHY ARE WE DIFFERENT?
WE’RE HUMAN
We leverage the perfect balance of technology and marketing intelligence. Our expert certified team collaborates with you to design strategic campaigns based on the most critical element– your marketing objectives.
OUR TOOL BELT
Our experts leverage enterprise level tools allowing us to bid cost-effectively, perform PPC marketing oriented keyword research, efficiently produce, manage and optimize campaigns across the most prevalent search and social ad platforms.
WE DON’T DISCRIMINATE
No matter what kind of business you are, profit/non-profit, the size of your company or ad budget we can customize a solution that helps you Do X, Improve Y and Reduce Z.
Program Features
CUSTOM CAMPAIGN STRATEGY: BLUEPRINT: OFTEN SKIPPED
A properly executed Paid advertising campaign on Social and Search starts with a great plan in place. Without one you will just end up Fill In The Blank. It all starts with the following:
DESIRED OUTCOMES
Our strategists can engage the types of audiences most interested in learning, shopping and buying your products and services but you need to share your desired outcomes first. These serve as the central component in the designing of a blueprint strategy. Lets be realistic now.
GOALS!!!!
This is when we get specific and nerdy. Taking into account your business objectives our strategists work with you to identify specific key strategies that will help you achieve your desired outcomes.
GAME PLAN EXECUTION
Now that we know what you want to accomplish and we both agree on a strategy for achievement. Our team researches keywords/phrases- their intent, the competition and the buying patterns of your target audience. Then we structurally align your campaign’s adgroups/keywords or interests and ads with your services resulting in cost effective acquisition.
IMPECCABLE SERVICE
Service has become the lost art of our business. SEM managers cowardly email reports, avoid phone-calls but expect timely payment. Not here! we’re advocates of regular two-way communication between client and shop.
TRANSPARENCY
We don’t hold back anything about PPC marketing campaigns from our clients. By all means you share with us your objectives, in return you receive how and what we are executing through shared reporting dashboards and tangible deliverables.
REPORTING
Our customized reporting features the supporting metrics that matter and KPI’s that help you measure against your objectives. We can track and report on EVERYTHING: from count based metrics- Conversions, Form Fills, Calls and Leads to ratio based ratio’s–Click-through-Rate, Conversion Rate and cost-Per-Lead.
MANAGEMENT
No matter how straight forward our reporting, every account is assigned an account manager who manages the right amount of accounts and will gladly review yours with you every month to ensure we are progressing according to your targets. We will also train you on our reporting dashboard and even assist you with configuring your analytics account.
