MARKETING CASE STUDY
Forward thinking and concept
simplification led to reaching
consumers organically and
“We understood the objective was to organically attract the educational vertical to Mango Languages but industries knew little on how semantic search evolved search strategies and measurement… A completely transparent and comprehensive reporting strategy mitigated the experimental perception.”
– Edward Lagodzinski CEO of EM360
To design an organic content focused campaign targeting libraries, higher educational institutions and K-12 schools sharing a common intent to research and purchase online language and cultural learning resources to utilize internally.