PPC MARKETING

eM360’s expert paid media team part­ners with you to make the top paid social and search plat­forms work for you and not the oth­er way around. We strate­gi­cal­ly posi­tion your mes­sages in-front of only the most rel­e­vant audi­ences and provide excep­tion­al cost-effec­tive results.

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WHY ARE WE DIFFERENT?

WE’RE HUMAN

We lever­age the per­fect bal­ance of tech­nol­o­gy and mar­ket­ing intel­li­gence. Our expert cer­ti­fied team col­lab­o­rates with you to design strate­gic cam­paigns based on the most crit­i­cal ele­ment– your mar­ket­ing objec­tives.

OUR TOOL BELT

Our experts lever­age enter­prise lev­el tools allow­ing us to bid cost-effec­tive­ly, per­form PPC mar­ket­ing ori­ent­ed key­word research, effi­cient­ly pro­duce, man­age and opti­mize cam­paigns across the most preva­lent search and social ad plat­forms.

WE DON’T DISCRIMINATE

No mat­ter what kind of busi­ness you are, profit/non-profit, the size of your com­pa­ny or ad bud­get we can cus­tomize a solu­tion that helps you Do X, Improve Y and Reduce Z.

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Program Features

CUSTOM CAMPAIGN STRATEGY: BLUEPRINT: OFTEN SKIPPED

A prop­er­ly exe­cut­ed Paid adver­tis­ing cam­paign on Social and Search starts with a great plan in place. With­out one you will just end up Fill In The Blank. It all starts with the fol­low­ing:

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DESIRED OUTCOMES

Our strate­gists can engage the types of audi­ences most inter­est­ed in learn­ing, shop­ping and buy­ing your prod­ucts and ser­vices but you need to share your desired out­comes first. The­se serve as the cen­tral com­po­nent in the design­ing of a blue­print strat­e­gy. Lets be real­is­tic now.

GOALS!!!!

This is when we get speci­fic and nerdy. Tak­ing into account your busi­ness objec­tives our strate­gists work with you to iden­ti­fy speci­fic key strate­gies that will help you achieve your desired out­comes.

GAME PLAN EXECUTION

Now that we know what you want to accom­plish and we both agree on a strat­e­gy for achieve­ment. Our team research­es keywords/phrases- their intent, the com­pe­ti­tion and the buy­ing pat­terns of your tar­get audi­ence. Then we struc­tural­ly align your campaign’s adgroups/keywords or inter­ests and ads with your ser­vices result­ing in cost effec­tive acqui­si­tion.

IMPECCABLE SERVICE

Ser­vice has become the lost art of our busi­ness. SEM man­agers cow­ard­ly email reports, avoid phone-calls but expect time­ly pay­ment. Not here! we’re advo­cates of reg­u­lar two-way com­mu­ni­ca­tion between client and shop.

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TRANSPARENCY

We don’t hold back any­thing about PPC mar­ket­ing cam­paigns from our clients. By all means you share with us your objec­tives, in return you receive how and what we are exe­cut­ing through shared report­ing dash­boards and tan­gi­ble deliv­er­ables.

REPORTING

Our cus­tomized report­ing fea­tures the sup­port­ing met­rics that mat­ter and KPI’s that help you mea­sure again­st your objec­tives. We can track and report on EVERYTHING: from count based met­rics- Con­ver­sions, Form Fills, Calls and Leads to ratio based ratio’s–Click-through-Rate, Con­ver­sion Rate and cost-Per-Lead.

MANAGEMENT

No mat­ter how straight for­ward our report­ing, every account is assigned an account man­ager who man­ages the right amount of accounts and will glad­ly review yours with you every mon­th to ensure we are pro­gress­ing accord­ing to your tar­gets. We will also train you on our report­ing dash­board and even assist you with con­fig­ur­ing your ana­lyt­ics account.

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