MARKETING CASE STUDY I LOVE MY PILLOW

Growing a following through Pillow talk.

THE CHALLENGE

It’s not a stretch to claim everyone needs a good night’s sleep-yet Love My Pillow didn’t exactly want to target the night owl. Rather, they wanted to target specific segments of individuals sharing commonalities such as sleep deprivation or those striving for healthy living; then introduce and encourage them to sleep with their line of memory foam pillows.

MARKETING STRATEGY

To reach LMP’s target audience we took it far beyond Facebook users with difficulty sleeping. EM360 designed custom target profiles to attract Facebook users most likely to engage and follow the brand. Additionally, we layered geographic HHI statistics to further refine the targeting.

Through this precise audience targeting and an array of incentivized copy and imagery centric ad combinations we were able to mitigate media waste and grow an engaging following of 20k plus in less than six months, initiate their newsletter base and grow revenue.

“WE WANTED TO BUILD A TARGETED SOCIAL FOLLOWING, SELL PRODUCT AND GET CONSUMERS TO SHARE THEIR EXPERIENCES USING THE PRODUCT. EM360 WAS KEY FOR OUR CLIENT!”

– Mark Losey, CEO Detroit Web Company

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